The Brandery accelerator class of 2017 was released last week! To follow up, we are excited to highlight each of the companies with their own blog post! Every day, we will post about one of the seven companies in our class for you to learn more about. Only two months separate us from Demo Day, so let’s get to know the names and faces behind the companies!
Today we’ll be highlighting Soapy Soap Company!
Mohammed M. Mahdi, Mohammed A. Mahdi, and Anthony Duncan
What does your company do?
At Soapy Soap Company, we make all-natural body bare products. This includes bar soaps, lip balms, spray mists, and bath soaks, which use all plant-based ingredients that are vegan, non-GMO, gluten free, halal, and cruelty-free.
With our newest offering, we have combined all-natural, artisan soap-making with a disruptive new technology to launch the world’s first online soapmaking studio: DesignMySoap.com. Here, you can customize your own all-natural bar soaps, including choosing the right base for your skin type, designing your own essential oil scent blend, choosing exfoliants, and even choosing your soap label art and soap name. Your receive your custom soap within about 10 days, and the soap needs no additional “curing” period. What’s more, there is no minimum quantity requirement, so you can order as few or as many bars of soap as you like.
What attracted you to apply to the Brandery?
The Brandery Program Manager at that time reached out to us and suggested that we apply, because one of the Brandery co-founders heard about us on a national podcast (ReplyAll), and thought that we may be a good fit with the Brandery’s focus on digitally-native vertical brands. At that time, we hadn’t really thought of accelerators up to that point, but our business was at a turning point—we needed to grow, and do it quickly, if we were to become a sustainable business which could make an impact on the world. After learning that the Brandery was one of the nation’s top accelerators and all the support they provide their businesses, we eagerly applied.
How did the team come together?
We all went to Indiana University (IU)—Mohammed M. graduated first, and bought a 3 bedroom condo, and then Anthony was a student and needed a place to stay, and moved in. Mohammed A. is Mohammed M.’s brother, and also came to Bloomington for school, and moved in as well. We all hang out together, and it was natural for us to try making soap together just as a DIY side project, which then quickly evolved into Soapy Soap Company.
What’s the most surprising thing you’ve learned at the Brandery, so far?
What surprised us most was how much the Brandery (as well as Cintrifuse) has to offer, and how dedicated everyone involved is, such as all the different connections, mentors, and agency partners. The environment is one which is very supportive—much more than we could have hoped for!
What do you like the most about Cincinnati?
We love the energy, the strong sense of community, and social opportunities. It seems like there’s always a lot going on, and that if you have an interest, there’s likely already a group of people meeting up to explore it.
Did you have an “aha!” moment?
Learning much more about the world of venture capital was definitely an “aha!” moment for us—we vaguely knew about that field, but we didn’t really consider it for our business. Now knowing more about how it all works, we are busy making plans and doing testing and tweaking, in order to be ready when it’s time for us to raise rounds of funding.
For more information on Soapy Soap Co., go to www.soapysoapcompany.com.