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P&G Brings Thought Leaders in Digital Marketing to Annual Signal Conference

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Procter & Gamble has come a long way since making candles and soap at its inception nearly 180 years ago. Through repeated expansion and acquisition, the company now has a global presence, employing more than 110,000 and achieving annual sales close to $80 billion. In the age of unparalleled competition from stalwarts like Unilever, Colgate-Palmolive, and even CPG startups, how does one of the world’s most successful companies continue to innovate in the consumer packaged goods space? Their annual Signal conference may just have something to do with it.

Now in its fifth year, P&G executives launched Signal as a means of introducing their marketing & branding experts to industry thought leaders. This conference is open only to P&G employees and those who are lucky enough to snag an invitation; count the Brandery among the lucky few!

This year’s conference, entitled “Raising the Bar”, brought leaders from some of the decade’s hottest companies to P&G’s headquarters here in Cincinnati for a one-day, fast-paced master class in marketing and brand building.

Some of our favorite insights from the day:

“Technology is nothing without creativity.”
~ Mark Pritchard, P&G Chief Brand Officer

“Innovation is not top down, it’s bottom up. We must provide opportunities for young engineers to innovate.”
~ Daniel Zhang, The Alibaba Group Director and CEO

“We are experiencing a fourth industrial revolution. Every industry is being rewritten.”
~ Carolyn Everson, Facebook VP of Global Marketing Solutions

“Establish a relationship of openness when collaborating- encourage entire teams to work together.”
~ Julia Goldin, The Lego Group EVP/Global CMO

“Stop paying so much money for research! Get out there and do it yourself!”
~ Wendy Lea, Cintrifuse CEO

“The worst thing you can say is that we’re going to do things the way we always have.”
~ Steve Burke, NBC Universal CEO

Brandery P&G Fellows AdAdapted (2015) and ShopperBridge (2016) also took to the stage to share what their exclusive partnership with P&G has looked like over the past several months.

Want to see more from the event? Check out #SignalPG on Twitter. Thank you very much to P&G and to Stan Joosten for inviting the Brandery to be a part of this incredible day!

SocialThreader Wins Rio Info 2013 Top Prize

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Brandery alum SocialThreader has been chosen as the winner of the Rio Info 2013 IT Innovation Competition for the USA. The competition is part of the 11th year of the Rio Info Conference in Rio de Janeiro, the largest national IT event in Brazil and one of the largest in Latin America. A panel of judges rated each of the hundreds of applicants on the following criteria: degree of innovation of the product or service, competitive advantages of the company, consistency and feasibility of the proposal, market potential of the product, financial returns possible, quality of the marketing strategy, and quality of the primary staff.

SocialThreader CEO Vinay Murthy will be attending the event to accept the prestigious award and showcase the company. SocialThreader will be recognized at the conference along with the winners of the European and Latin American countries’ competitions.

SocialThreader is a leader in social media based content marketing and advertising. SocialThreader’s seamless integration of a customer’s brand spectrum increases brand awareness, fosters social engagement, and increases conversions. They are a 2012 graduate of The Brandery. For more info on SocialThreader, check out their website and follow them on Twitter.

Photo courtesy of Zackariah Cole Photography.

OFFF Returns to Cincinnati

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World-famous creative conference, OFFF, will return to Cincinnati on March 6 at the Aronoff Center for the Arts.  The event, first held in Cincinnati in 2011, was founded in Barcelona and is recognized as being an innovative, informative, and inspiring design conference.

OFFF garnered such a positive response from attendees in 2011 that the organizers have, once again, named Cincinnati as the conference’s exclusive U.S. location.  The event will include presentations from James Paterson, Onur Senturk, James Victore, Sara Blake, Jon Burgerman, Brendan Dawes, Ramon Escolá and Multitouch Barcelona.  James Victore is best known for his animation visual effects work on movies, such as Dark Knight Rises and The Girl with the Dragon Tattoo.

OFFF is a mecca for creative professionals, including designers, innovators, creative thinkers, and entrepreneurs.  The conference exposes them, not only to high-quality curated content, but also to a network of peers, mentors, and potential business partners.

OFFF Cincy


The conference was held at the Contemporary Arts Center in 2011, but is being moved to the Aronoff Center to allow for more participants.  This year’s conference will be available to approximately 400 attendees.

Don’t miss out on this awesome opportunity!  Get your tickets now at cincinnatiarts.org!