SocialThreader Wins Rio Info 2013 Top Prize


Brandery alum SocialThreader has been chosen as the winner of the Rio Info 2013 IT Innovation Competition for the USA. The competition is part of the 11th year of the Rio Info Conference in Rio de Janeiro, the largest national IT event in Brazil and one of the largest in Latin America. A panel of judges rated each of the hundreds of applicants on the following criteria: degree of innovation of the product or service, competitive advantages of the company, consistency and feasibility of the proposal, market potential of the product, financial returns possible, quality of the marketing strategy, and quality of the primary staff.

SocialThreader CEO Vinay Murthy will be attending the event to accept the prestigious award and showcase the company. SocialThreader will be recognized at the conference along with the winners of the European and Latin American countries’ competitions.

SocialThreader is a leader in social media based content marketing and advertising. SocialThreader’s seamless integration of a customer’s brand spectrum increases brand awareness, fosters social engagement, and increases conversions. They are a 2012 graduate of The Brandery. For more info on SocialThreader, check out their website and follow them on Twitter.

Photo courtesy of Zackariah Cole Photography.

Company Update: SocialThreader

Check out what SocialThreader has been up to since Demo Day in October 2012:

As much as we enjoy interacting with our companies during the summer sessions, we especially love watching them succeed post-launch. One of our 2012 graduates, SocialThreader, has experienced tremendous success since Demo Day and is this week’s featured company!

The company’s CEO, Vinay Murthy, describes SocialThreader as a tool that “increases the effectiveness of digital marketing by leveraging social media in ads and websites. It allows seamless integration of a brand’s social content from Twitter, Facebook, YouTube, blogs and websites as well as consumer and influencer voices from social platforms.”

Quite simply, SocialThreader is a platform that threads all of a brand’s social (earned), web-based (owned) and digital media (paid) together into one seamless experience. It can be embedded on websites and linked to other sites. The tool was initially piloted with Bush Beans and will soon be used by a variety of different brands.

SocialThreader not only threads content, it also allows brands to curate and target specific consumers and measure time on sites, page views and uniques. This enables brands to maximize the acceleration of social engagement for their entire portfolio. The tool is fully customizable and the team continues to add new features.

SocialThreader was recently awarded a “Digital Innovation Project” from Procter & Gamble. Vinay and his team will work with the ethnic marketing group at P&G to roll out social integration of their owned and earned content on their .com site. The company was also selected by Kroger, a major national grocery chain, to promote their organic brand of products and has entered into a partnership with a market leader in commenting platforms for distribution of social content for brands.

We are extremely proud of the company’s success and look forward to its continued growth.

For more information on SocialThreader, please visit their website or email vinay@socialthreader.com!