Cincinnati-based start-up Pingage hopes to become to Pinterest what Buddy Media was to Facebook — offering marketers a simple way to manage content and build followings. Thanks to a demo day in January at Procter & Gamble Co. arranged by the Brandery seed-stage accelerator, the startup recently signed two P&G brands for pilot projects to do just that.
COMPANY UPDATE: PINGAGE
As much as we enjoy interacting with our companies during the summer sessions, we especially love watching them succeed post-launch. One of our 2012 graduates, Pingage, has experienced tremendous success since Demo Day and is this week’s featured company!
Here is a blog post written by Pingage President and Co-Founder, Bob Gilbreath:
Celebrating our Launch with Stories and Client Success
We recently announced the official marketing launch of Pingage, our new Pinterest marketing optimization platform. After months of quietly toiling away, we are finally proclaiming to the world that we exist. For some companies this would be a cause for a major celebration and spawn a lavish party. Not at our office. We cracked a few Wohlschlaeger home-brewed Belgians, of course, but what we really celebrate is driving amazing results for our clients. Now we get to start celebrating those results more publicly—and attract companies that are ready for a completely new model of social media marketing.
Michael went back to the basics of how people use Pinterest. He started with great content, adapted it specifically for Pinterest, developed algorithms to time when pins are placed, tweaked landing pages to drive conversion, and created new analytics software that he used to gauge results from daily experiments and make improvements for the next day of pinning.
I joined Michael as co-founder, and we prepared to approach large brand marketers with our new product. We wanted to disrupt the current marketplace and unlock the vast potential of social media marketing by bringing two new benefits: First, we chose to develop a system that reduced the work of brand marketers. Second, we decided to only charge for results—just like a media buy. This combination leads to a powerful win-win loop: The more work we do for clients, the better the results, and the better the results, the more we grow together. Pingage is great service, powered by software, and paid as media. No one in the marketing space offers this combination.
In the past six months we have been quietly working with a handful of companies—ranging from e-commerce startups to billion-dollar CPG brands. Several brands and agencies have reached out to learn more. They are waking up to the possibilities of Pinterest, yet searching for a new model.
We find it incredibly exciting to sell something that solves this challenge, and scale up the technology that Michael developed in his basement to bring great content to millions of consumers’ lives each day. It’s also a blast to be able to add awesome members to our team and brilliant investors to our roster as we prove success.
On we go!
Bob Gilbreath, Pingage
We are extremely proud of the company’s success and look forward to its continued growth.
For more information on Pingage, please visit their website.
Join us for one of our upcoming events and classes!
Wednesday, March 20, 4:00 to 6:00 PM at LPK: "Agency Pitch Event" hosted by the Brandery! Cincinnati’s world-class startup accelerator, The Brandery, has organized a special Agency Edition of their Demo Day. You’ll hear 7-minute presentations from 6 start-ups, and have an opportunity to speak with them in more detail. Each offers a digital solution that will help give you the edge to knock your next client presentation out of the park! Agencies, startups, and marketers are welcome to join us.
Wednesday, March 20, 5:30 to 7:00 PM: “Startup Financials, Part 1: Business Models” presented by Keith Johnson, CEO and Founder, Petbrosia. All are welcome, even those who are “allergic” to Excel!
Thursday, March 21, 7:00 to 8:00 PM: “Brandery Yoga” hosted by Moksha Yoga. Learn how to handle and diffuse all of the stress caused by the startup world.
Friday, March 22, 4:00 to 6:00 PM: “Brandery Office Hours!” Come talk to Brandery staff, graduates and mentors about the application process and how you can get more involved. You bring your ideas, we’ll bring the beer!
Monday, March 25, 5:30 to 7:00 PM: “Compelling Content Marketing” with Melyssa St. Michael, VP of Search and Emerging Media at Rockfish Interactive. Learn how to build content that that your consumers care about from the ground up.
Wednesday, March 27, 5:30 to 7:00 PM: “Startup Financials, Part 2: Analogs & Research” presented by Keith Johnson, CEO and Founder, Petbrosia. All are welcome, even those who are “allergic” to Excel!
Thursday, March 28, 5:30 to 7:00 PM: “Communicating for a Change” with Dave Dorr from Epipheo Studios. Learn how to tell a story that compels people to take action!
Don’t miss out on the opportunity to learn something new!