Mentor Advice for Startups

“For the first year, really ask yourself, ‘If I build this company to a success, will it really matter?

Every business has a substantial risk of failure — and that is known up front. But what I learned from my first business was when I succeeded in selling the company after seven years, I realized I never would have gone into that business because the ultimate financial return did not match the risk profile.

‘If I succeed, have I built a nice bakery?  Or have I built the next great enduring company like Google, eBay, Facebook, etc.’  Just think about your end-goal definition of success before you kill yourself building it — make sure it will be worth it in the end."

- Geoff Allen, CEO and Founder of ZipList