Growth Hack Day Recap


Brandery Growth Hack Day

On Friday, we had our second of two intensive days in The Brandery accelerator program. What was the thought process on introducing these 4-hour power sessions to the program this year?

“In the off season, we were brainstorming on how the startups could get the quickest start possible on building their business,” said Brandery General Manager Mike Bott. “The first element was branding, and the second was user acquisition.”
You may have read about the astounding success of Brand in a Day back in June, and Growth Hack Day was equally as awesome.

What exactly do you mean by “growth hacking?”

Let’s break it down.

A startup is a startup because of its potential for exponential growth in a limited amount of time. To get to a point where the business is primed for that growth, many factors have to be optimized. Yes, it starts with the brand. But now, we’re talking business model, user acquisition, and go-to-market strategy. To read more about growth hacking and the difference between growth hacking and marketing, read this article from The Next Web.

We asked some current and former P&G expert marketers to come in to help the companies find that perfect equation that is going to make the startups grow. Mike, a former P&G-er himself, thinks it was a necessary addition to the teams, if only for a day.

“It became very apparent that many of the startups had no idea how to market their product," said Mike. "The idea here is to make sure that each of them have a tangible marketing and user acquisition plan, and fortunately, Cincinnati has a lot of expertise in that area.”
The companies worked on go-to-market strategy, user acquisition, customer retention, referrals, virality, sharing, and path to purchase. The agencies and marketers were free to tailor their focus based on each startups’ need. We saw almost instant progress. The proof will be in their KPI’s, but there was lot to like about the intensive “growth hack” day.

What was the most useful thing you got out of Growth Hack Day?

“One of the best parts of the day was each company sharing with each other what they worked on. You never know who you’re going to get an idea from. Everyone took a different approach and hearing each company’s recap gave the startups ideas to augment their current plans and look at things differently.” – Brandery GM Mike Bott

“The whole conversation was very beneficial. We started really broad and then narrowed down to get a pretty solid plan on how to attack social media on a local and national level, especially with a team of our size.” – Zack, co-founder of TapFit

“We got a great go-to-market strategy and the framerwork of how we should position our product to be successful once we launch.” – Nick, CEO of TapFit

“We worked with our agency, Hyperquake, to formulate a user acquisiton strategy that will engage the design community.” – Kevin, CTO of Frameri
Pssst: Stay tuned in the next few days to see what Frameri (operating in “stealth mode” until now) has up their sleeves.

“We learned what voice we should be using to speak to our users and what that interaction should look like.” – Khisaun, CEO of Dwllr

We also got to see some sweet updates on branding that the agencies have worked on with the startups behind the scenes. Check out Dwllr’s evolution, spearheaded by their agency partner, Rocket Science. They wanted Dwllr to be more simple, fluid, and timeless, to mirror the way their service works.

Dwllr’s old logo is on top, compared to their new logo below.

Tons of our companies are doing awesome things. Check out our In the News page and stay tuned for a few more launches in the upcoming weeks!

General Assembly in Cincinnati!

General Assembly

We are pleased to announce that we have been selected as General Assembly’s exclusive Viewing Partner in Cincinnati. As part of the program, we will be offering the community a certain number of online videos every month! We will congregate in The Brandery to watch the screenings of the classes, discuss the materials, and brainstorm ways in which we can all use the information in our day-to-day lives.

For those of you who are unfamiliar with General Assembly, General Assembly is a network of campuses that empower individuals through education in technology, business, and design. We are very excited to offer you their educational content and hope that the videos introduce you to things you wish you knew and help you hone things you need to brush up on.

Some of the topics we plan to cover include:

1. How to Teach Yourself to Code


“If you have a great idea but lack the technical know-how to bring it to fruition, this is the class for you. Demand for freelance developers is skyrocketing and you can get in on the action by learning how to code prototypes in just a few weeks. In this class, Mattan will show you how he built his first fully-functional app with less than one month of coding experience. You’ll learn what key resources you need to know, the best methods for learning coding quickly, and emphasize how to make the entire process fun and enjoyable.”

2. Introduction to Web Design

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“In this class we’ll tackle some development principles to get you on the right path. Learn how to craft professional looking web layouts and designs with HTML + CSS. Get your first site up and running in no time and start your journey to becoming a web development pro. Download these code samples to follow along.”

3. Getting Started with Facebook Advertising


“Facebook has nearly one billion users. With an audience that large, there is an amazing opportunity to scale your business using the Facebook platform. This class is designed for everyone from startups to big brands that want to achieve better results from their Facebook marketing efforts.”

4.  Monetizing Your App


“So you’ve got an idea for an app? Awesome! But how are you going to turn this puppy into a real business? There are options galore: charging for it, selling virtual goods, or everyone’s guilty pleasure, running ads

What will be your strategy? Learn the tricks and trades of various mobile monetization strategies and put yourself in a position to grab your share of this rapidly growing $2B dollar market.”


The dates/times for our classes will be coming out in the next week or so. Check back on our blog and facebook page for more information.