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HackOTR is Coming

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It’s that time of year again. The air smells fresh, the sound of Reds’ home runs can be heard from Great American Ball Park, and the sight of a bunch of brainiacs heading into 1411 Vine Street to compete in an all-out mental brawl fills the streets. Yes, it’s that time of year again: time for the one and only HackOTR to make its way back to The Brandery. We’re bringing back the basics of the event—awesome sponsors, shiny prizes, experienced mentors—while offering new hacks and hosting a brilliant group of hackers ready to work and binge-drink Redbull for twenty-four straight hours (just kidding about that Redbull part… we also have Mountain Dew and coffee).

For the tech-savvy, one new hack offers a hardware-based objective to those who believe they can handle the challenge. Not familiar with coding or working much with programming? No problem, we’ve got another type of challenge tailored for the business-oriented minds. Our marketing and design challenge will allow product marketers and designers to get just as involved as everyone else without even having to write one line of code.

Last time’s hackers were able to walk out of The Brandery office with more than just a smile on their face. Strap from The Brandery’s Class of 2014 led a side-hack last year and awarded one winning team with Pebble smartwatches for their ingenuity. Other hackers from last year won Frameri sunglasses, Dell computers, and even three months of office space in Cintrifuse (check out the full article on everyone’s success). This time around, similar prizes will be offered by both sponsors and teams from The Class of 2015; and although goodies like these might be enough to entice some to take part in the event, the real reward comes from providing and receiving valuable input from a rare hacking holiday that only comes around once in a blue moon.

Hackers who survive the twenty-four hour gauntlet of grinding may continue their work with The Brandery or one of the companies from the Class of ’15. Aman Tsegai—coding expert and now Technology Intern for The Brandery—participated in the last hackathon and created some work that was so impressive The Brandery just had to have him. The start-ups from the Class of 2015 are always looking for new faces to join their team (internships, part-time, or full-time), which is one of the best prizes the event can offer.



If you’re interested in attending or even participating in the event, here’s some quick info to get you started:

What: HackOTR offers the opportunity of creating small projects that can make a big difference within a friendly yet competitive atmosphere that fosters intellectual growth. Teams from The Brandery’s Class of 2015 Brandery itself, and others will be challenging hackers to complete core hacks and side hacks, or objective-based competitions where hackers will create what they can imagine in the time they are given. These objectives can range from being marketing/design based or purely technological, but it’s up to the hackers themselves to decide exactly what type of project they want to work on and what they wish to create.

Who: Anyone. Well, almost anyone. We’re looking for people who are genuinely interested in grinding out work for a full twenty-four hour day but having a blast while doing so. You don’t need to be a programmer, start-up aficionado, or even a graduate from college. All you need is some enthusiasm, creativity for making something great, and a focused mind (a few cups of coffee might help too). Tickets are sold and divided into three categories: Product Marketer, Visual/UX Designer, and Developer. Whether you’re someone looking for a team to join or bringing a full squad of your own, we’ll welcome your interest and input.

When: The event check-in officially begins Friday, August 7th at 4:00 PM and continues onward until Saturday, August 8th at 5:00 PM.

Where: HackOTR takes place in The Brandery office on 1411 Vine Street, Cincinnati, OH 45202.

Why: Well, why not? We’ve had immense success in the past and truly believe this kind of opportunity offers an experience that local Cincinnatians have come to love and learn from.

We hope to see you hacking soon! If you’re interested in getting even more information about HackOTR, check out its website and FAQ’s here or email Jess for any questions not already answered on the site.

Guest Post: Why Brands Need To Pay Attention To Wearables

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[Editor’s Note: This post, by COO of 2014 Brandery graduate Strap, Patrick Henshaw, originally appeared on Strap’s blog on September 22, 2014.]

With over 10 million wearable devices sold in 2014 alone, should brands start paying more attention to the wearables space?

Based on a recent Forrester report, 25% of American adults plan on buying a wearable within the next year. If Forrester’s data holds true, that would be an estimated 79 million wearables sold within the next year. To put that in perspective, only 64 million smartphones were sold in 2006. This was a year shy of the first iPhone Apple produced and sold beginning June 29th, 2007. (For a cool side story take a look at Time’s interactive timeline of the iPhone.)

We all know that Apple changed the smartphone landscape from being something clunky and difficult to use into something that a 3-year-old can pick up— and find out how to watch Barney on. Will the same hold true for the wearable industry? Will Apple maintain their ability to lead thought and change in the wearable market as they have for years now in the mobile space?

Insiders report that Apple is readying supplies to sell 50 million Apple Watches in 2015. According to another report, Bank of America and Merril Lynch predict Apple will sell 20 million watches. Personally, I think Apple Watch sales are going to be closer to the 10 million unit mark. If Forrester is correct and 25% of the 300 million iPhones users on the market today were to purchase the Apple Watch, they would sell 75 million of these wearables in 2015. Now my prediction that Apple sells 10 million Apple Watches in 2015 doesn’t seem like too daunting of a task.

Inevitably, wearable technology will provide brands an unseen ability to provide content that is of value to their potential (or current) customer.

So why do brands care about this? Or should they? While there has been no clear leader or front runner as a singular wearable device, marketers and brands should still start paying attention to these devices. Inevitably, wearable technology will provide brands an unseen ability to provide content that is of value to their potential (or current) customer. The Content Marketing Association even put out an article with four key opportunities for content marketers to really show true value to their intended consumers. The short version of the article portrays these points: 1) Changing methods of reading, 2) Re-inventing push notifications, 3) Augmented reality, and 4) More content and data creation.

There are a few challenges for marketers who want to start using this new medium for content: adoption, value, and privacy. Providing value is a must in marketing today. Long gone are the days of the one-sided consumer-to-brand relationship. Brands must provide value— and provide it continually— to gain traction and maintain customers while trying to minimize churn. At the forefront, though, privacy will still remain. It is going to be key for the players in the industry to have privacy at the utmost of importance – this will also, in turn, drive adoption.

The Bottom Line

Brands need to pay attention to wearables— because their customers are. If brands and marketers truly want to understand their customers, where to reach them, and how to provide better value to the content they are providing, then wearables and wearable trends are something that need to be at the forefront of their thoughts and decisions.

Read more of Patrick and the rest of the Strap team’s thought leadership on their blog.