We’ve been hearing a lot of great things about Brandery graduate Roadtrippers lately. Their rockin’ social media presence, new partnerships with visitors bureaus around the country, and recently closing a round has us very excited, and we had to get the scoop from co-founder Tatiana.
Tell us about yourself! Who are you and what company are you with?
My name is Tatiana Parent, and I am co-founder of Roadtrippers.com.
What is Roadtrippers?
Roadtrippers is a road trip planner that’s on the web and mobile. Our goal is to help you plan the best road trip ever, whether it’s just a weekend away or an epic cross-country trek.
Anything new and exciting happening at Roadtrippers?
We’ve seen crazy growth recently. Currently, we’re the fastest growing travel planning app in the US. Last month we had about 750k unique visitors, with every visitor staying over 7 minutes on average, which is almost unheard of in online travel.
We recently secured $2.5 million investment from Drive Capital. We also began a partnership with Travel Oregon, and our new mobile app is launching this week. So, lots of good stuff going on.
What’s it like to work there?
Our ofﬁce rocks. :) We’re located in an old, abandoned brewery, right here in OTR. We’re in the process of renovating more space as our team is quickly expanding. We’ve got an old-school keggerator, full of local beer from breweries in town like Rhinegeist, Madtree, and 50West.
Your social media presence is rad. What types of content do you focus on for your online strategy?
We use tons of photos of the craziest and most beautiful places, like insane treehouse hotels, gorgeous Florida springs, and offbeat attractions, like spooky abandoned asylums.
Why is social media so important to leverage as a startup?
Social media is a great way to build and engage a community. It also helps make you accessible, which is pretty important when you’re ﬁrst starting out as a company.
Do you have any advice for other entrepreneurs that want to create more content online and increase their company’s following?
Don’t be part of the noise. Say something different. Don’t create throw-away content. Be genuine and be authentic. Don’t underestimate consumers. People can see through bullshit. Be real.
To learn even more about Tatiana, her co-founder, James, and their journey building a successful startup, sign up for Startup Grind at The Brandery on September 19. We had a packed house for our last Startup Grind with FlightCar, so make sure to grab your tickets early!