Tags

Archives

Build Your Best Brand in Cincinnati

Img_7747%20(1)

Prior to announcing our sharpened focus for 2017, I spoke with several of our closest mentors, investors, and supporters to share the news with them and get their thoughts. Overwhelmingly, their responses sounded something like the following:

“It’s about time.”
“What took you so long?”
“This is a no-brainer.”

While there are various reasons this focus didn’t happen sooner, we’re all excited about the new direction. In the minds of most everyone in The Brandery network, our decision to recruit and invest in digitally native vertical brands (DNVBs) and the retail/marketing tech companies that support them was a long overdue one. However, a lot of folks outside our network may be wondering why this is; after all, what’s so special about a midwestern city like Cincinnati compared to similar business ecosystems on the west and east coasts?

Cincinnati is BrandHUB USA

More than anywhere else in the country, businesses here are equipped to build better brands. It started with Fortune 500 companies like Procter & Gamble, Kroger, and Macy’s establishing their headquarters in downtown Cincinnati. For a long time, these powerhouses developed incredibly strong internal organizations devoted to understanding their consumers, and thus built tremendous brand loyalty. Over time, these professionals went on to build independent agencies, consulting firms, and think-tanks dedicated to consumer marketing and branding. Today, Greater Cincinnati is home to more than 200 consumer product companies and upwards of 60,000 industry professionals, as well as several globally-renowned agencies. Nowhere else in the country can you find more consumer branding expertise per capita than right here in Cincinnati.

When The Brandery started in 2010, our goal was to leverage this unique and unfair advantage in developing the next great tech-enabled startups. Since 2010, we’ve paired each of our startups with an elite branding agency located here. These are agencies comprised of highly-talented professionals working with globally-recognized brands one day – then working with the young & hungry startups within our cohort the next.

It doesn’t stop with our agency partnerships; data science and analytics firms like Quotient (formerly Coupons.com), 84.51, The Nielsen Company, and others have all chosen to operate in Cincinnati because of the wealth of talent and customers they can find here. Many of our mentors work within these organizations, providing our startups with an intimate, insider’s knowledge of consumer understanding.

To be clear, branding is only one part of the equation. After all, what good is a solid brand and great customers if you can’t reach them? Being located in Cincinnati means easy access to 25 of the largest metro regions, over half of all US manufacturing establishments, and half of the US population. This is a major reason why Amazon is building their $1.5 billion Prime Air hub here, and why major logistics operations are locating here every month. This growth is perfect for small and up-and-coming retailers who may not be selling in brick-and-mortar yet and appreciate the ability to ship their products out quickly and efficiently.

If you’re a startup building the next great consumer brand or tech to support these brands, Cincinnati is the best place you can be. With more than 60,000 branding, marketing, and design experts within reach, The Brandery will help you accelerate your startup to success.

P&G Brings Thought Leaders in Digital Marketing to Annual Signal Conference

Signalpg_2016_logo_3x2

Procter & Gamble has come a long way since making candles and soap at its inception nearly 180 years ago. Through repeated expansion and acquisition, the company now has a global presence, employing more than 110,000 and achieving annual sales close to $80 billion. In the age of unparalleled competition from stalwarts like Unilever, Colgate-Palmolive, and even CPG startups, how does one of the world’s most successful companies continue to innovate in the consumer packaged goods space? Their annual Signal conference may just have something to do with it.

Now in its fifth year, P&G executives launched Signal as a means of introducing their marketing & branding experts to industry thought leaders. This conference is open only to P&G employees and those who are lucky enough to snag an invitation; count the Brandery among the lucky few!

This year’s conference, entitled “Raising the Bar”, brought leaders from some of the decade’s hottest companies to P&G’s headquarters here in Cincinnati for a one-day, fast-paced master class in marketing and brand building.

Some of our favorite insights from the day:

“Technology is nothing without creativity.”
~ Mark Pritchard, P&G Chief Brand Officer

“Innovation is not top down, it’s bottom up. We must provide opportunities for young engineers to innovate.”
~ Daniel Zhang, The Alibaba Group Director and CEO

“We are experiencing a fourth industrial revolution. Every industry is being rewritten.”
~ Carolyn Everson, Facebook VP of Global Marketing Solutions

“Establish a relationship of openness when collaborating- encourage entire teams to work together.”
~ Julia Goldin, The Lego Group EVP/Global CMO

“Stop paying so much money for research! Get out there and do it yourself!”
~ Wendy Lea, Cintrifuse CEO

“The worst thing you can say is that we’re going to do things the way we always have.”
~ Steve Burke, NBC Universal CEO

Brandery P&G Fellows AdAdapted (2015) and ShopperBridge (2016) also took to the stage to share what their exclusive partnership with P&G has looked like over the past several months.

Want to see more from the event? Check out #SignalPG on Twitter. Thank you very much to P&G and to Stan Joosten for inviting the Brandery to be a part of this incredible day!

Upcoming Classes and Events

Join us for one of our upcoming events and classes!

i-FzK6RpT-L

Wednesday, March 20, 4:00 to 6:00 PM at LPK:  "Agency Pitch Event" hosted by the Brandery!  Cincinnati’s world-class startup accelerator, The Brandery, has organized a special Agency Edition of their Demo Day. You’ll hear 7-minute presentations from 6 start-ups, and have an opportunity to speak with them in more detail. Each offers a digital solution that will help give you the edge to knock your next client presentation out of the park!  Agencies, startups, and marketers are welcome to join us.

Register Now!

Wednesday, March 20, 5:30 to 7:00 PM:  “Startup Financials, Part 1: Business Models” presented by Keith Johnson, CEO and Founder, Petbrosia.  All are welcome, even those who are “allergic” to Excel!

Register Now!

Thursday, March 21, 7:00 to 8:00 PM:  “Brandery Yoga” hosted by Moksha Yoga.  Learn how to handle and diffuse all of the stress caused by the startup world.

Register Now!

Friday, March 22, 4:00 to 6:00 PM:  “Brandery Office Hours!”  Come talk to Brandery staff, graduates and mentors about the application process and how you can get more involved.  You bring your ideas, we’ll bring the beer!

Register Now!

Monday, March 25, 5:30 to 7:00 PM:  “Compelling Content Marketing” with Melyssa St. Michael, VP of Search and Emerging Media at Rockfish Interactive.  Learn how to build content that that your consumers care about from the ground up.

Register Now!

Wednesday, March 27, 5:30 to 7:00 PM:  “Startup Financials, Part 2: Analogs & Research” presented by Keith Johnson, CEO and Founder, Petbrosia.  All are welcome, even those who are “allergic” to Excel!

Register Now!

Thursday, March 28, 5:30 to 7:00 PM:  “Communicating for a Change” with Dave Dorr from Epipheo Studios.  Learn how to tell a story that compels people to take action!

Register Now!

Don’t miss out on the opportunity to learn something new!

February Classes at The Brandery

We have a bunch of great classes happening in February. Join us to learn new things, build businesses and grow Cincinnati. Below are all of the Brandery sponsored classes, but if you want to see EVERYTHING going on at The Brandery, check out our complete schedule!

Thursday, February 7th, 6-9pm: Startup Grind Cincinnati featuring Tony Alexander, Founder TravelersJoy and SimpleRegistry

Dark Background


Register now! 


 

Monday, February 18th, 5:30pm-7:00pm: A PR Primer: How public relations can help your startup sell (and how it can’t) with Carolyn Pione Micheli

carolyn-pione-micheli


Register now! 


Wednesday, February 20th, 5:30pm-7:00pm: How to Teach Yourself to Code (General Assembly Screening), followed by a Q&A with Erin Kidwell, Girl Develop It

howtoteachyourselftocode


Register now! 


Monday, February 25th, 5:30pm-6:30pm: Getting Started with Facebook Advertising (General Assembly Screening)


gettingstartedwithfacebookadvertising


Register now! 


Thursday, February 28th, 5:30pm-7:00pm: Intro to Web Design (General Assembly Screening), followed by Q&A with panel of AIGA Designers


monetizingyourapp28129


Register now!


Don’t miss out on the opportunity to learn something NEW! 

General Assembly in Cincinnati!

General Assembly

We are pleased to announce that we have been selected as General Assembly’s exclusive Viewing Partner in Cincinnati. As part of the program, we will be offering the community a certain number of online videos every month! We will congregate in The Brandery to watch the screenings of the classes, discuss the materials, and brainstorm ways in which we can all use the information in our day-to-day lives.

For those of you who are unfamiliar with General Assembly, General Assembly is a network of campuses that empower individuals through education in technology, business, and design. We are very excited to offer you their educational content and hope that the videos introduce you to things you wish you knew and help you hone things you need to brush up on.

Some of the topics we plan to cover include:

1. How to Teach Yourself to Code


howtoteachyourselftocode


“If you have a great idea but lack the technical know-how to bring it to fruition, this is the class for you. Demand for freelance developers is skyrocketing and you can get in on the action by learning how to code prototypes in just a few weeks. In this class, Mattan will show you how he built his first fully-functional app with less than one month of coding experience. You’ll learn what key resources you need to know, the best methods for learning coding quickly, and emphasize how to make the entire process fun and enjoyable.”

2. Introduction to Web Design


Screen Shot 2013-01-29 at 10.17.23 AM


“In this class we’ll tackle some development principles to get you on the right path. Learn how to craft professional looking web layouts and designs with HTML + CSS. Get your first site up and running in no time and start your journey to becoming a web development pro. Download these code samples to follow along.”

3. Getting Started with Facebook Advertising


gettingstartedwithfacebookadvertising


“Facebook has nearly one billion users. With an audience that large, there is an amazing opportunity to scale your business using the Facebook platform. This class is designed for everyone from startups to big brands that want to achieve better results from their Facebook marketing efforts.”


4.  Monetizing Your App


monetizingyourapp28129


“So you’ve got an idea for an app? Awesome! But how are you going to turn this puppy into a real business? There are options galore: charging for it, selling virtual goods, or everyone’s guilty pleasure, running ads


What will be your strategy? Learn the tricks and trades of various mobile monetization strategies and put yourself in a position to grab your share of this rapidly growing $2B dollar market.”

 **********


The dates/times for our classes will be coming out in the next week or so. Check back on our blog and facebook page for more information.

**********