Weekly Wrapup- Week 13

With only three weeks until Demo Day you can start to feel the excitement in the air! Catch up on what we were up to last week:

Monday: Jeff (our Program Manager) and Gaby (our Operations Manager) did another tour through Memorial Hall to make sure everything will be absolutely perfect for Demo Day!

Tuesday: We had family lunch and practiced our pitches!

Wednesday: You guessed it! More pitch practice!


Thursday evening we attended “Acting like a Startup in a BigCO: The Good, The Bad, and The Weird” where we got to hear from Zach Hensley (CEO) and Steffan Howey (Chief Product Officer) on their journey helping to start and build Alchemy! For those of you who don’t know Alchemy is a startup inside Procter & Gamble creating world-class and industry-leading consumer applications and platforms!

Weekly Wrapup- Week 12

It’s hard to believe we just finished up our 12th week! As we get closer to Demo Day our cohort’s main focus is perfecting their pitches!

Tuesday we did our CEO stand Up catered by Adriatico’s pizza, then did pitch practice! Tuesday Night we had a meetup with Startup Cincy’s very own, Everything But The House (EBTH) a Cincinnati-based online estate auction! In the last five years – since EBTH brought on additional owners and executives in Andy and Jon Nielsen and Mike Reynolds and decided to expand – the company went on to raise more than $84.5 million in venture capital and is on track to break $100 million in revenue this year. Aaron and Nathan brought their friends Eric and Christine from Embrace.io for drinks and chatter at Union Hall. Embrace.io is a great partner of EBTH and we were happy to introduce them to all of our friends in the Cincy community. For a little background, they provide a full toolset for mobile monitoring performance optimization. In fact, they let you look up any user and see all the technical details for any session so you can understand the experience that the user had (slow, freeze, crash, missed bid, no image shown…) and what have contributed it (network call, memory, CPU, code issue, 3rd party code, etc.)

Wednesday: We did more pitch practice! (Everyday is Pitch Practice here at the Brandery!)

Thursday: Obe started filming for their commercial at Branderyhaus! We had so much fun and the puppies were adorable! If you would like to learn more about Obe check out this link: https://obedog.com/
We also released Demo Day tickets to the General Public. If you would like to join us, hundreds of investors, mentors and Brandery supporters from around the country on October 10, 2017 for the showcase of our most exciting class yet please RSVP here: re.tc/demoday You’ll learn about the seven startups currently in The Brandery’s nationally-ranked accelerator program and have the opportunity to network with the founders before the pitches. YOU MUST BE REGISTERED TO ATTEND This year’s Demo Day will be held at Memorial Hall in Over-the-Rhine!

Friday: We joined with Cintrifuse to throw a Happy Hour party on Union Hall’s rooftop to celebrate the companies currently in StartupCincy! This was to give everyone a chance to connect and network with one another. StartupCincy is bursting with accelerator activity right now! We have some classes like ourselves, Hillman, and the new Music Accelerator winding down and preparing for demo day while others like Founder Institute and UpTech are just kicking off!

Weekly Wrapup- Week 11

We are now 11 weeks into our 2017 program, with only 5 weeks to go until Demo Day! This week we focused on perfecting our pitches and customer relationship management! Our companies are working hard preparing for the big day, here is what we did this week:

Tuesday: Soapy Soap practiced their pitch and got feedback from the cohort! Daniel from Jumper threads did a Dumpster Fire session over lunch catered by Skyline! For those of you just tuning in to our blog for the first time, a Dumpster Fire is affectionately named, a time for our founders to seek feedback/constructive criticism/support from their peers about pain points, new features, or any issue they might be facing.

Wednesday: we had more pitch practice and Bryan Radtke, co-founder of The Brandery and Vice president of Strategy at Rockfish, held office hours for our class to utilize!

Thursday: Jumper Threads went live on Kickstarter with their new Action Jacket! Check it out here: http://jmpr.rocks/brandery

Weekly Wrapup- Week 10

We are now 10 weeks into our 2017 program! Here’s what we did last week:

Tuesday we had family lunch catered by Chick-fil-a! In the afternoon we had a George Reemus Bourbon tasting at Japp’s. Named after the infamous Cincinnati “King of the Bootleggers,” George Remus is made at MGP’s historic, 170-year-old distillery in Lawrenceburg, Indiana!

Wednesday Soapy Soap worked with their creative agency Brand Image on packaging for their soaps!

Thursday we practiced our pitches and John Cascarano, founder of Tame the Beast shared tips and strategies for creating Facebook Ads.

Friday we had more pitch practice and Matt Lenahan CEO of DataRole came into speak for Founder Friday! Matt was able to give our cohort his alumni perspective of some of the lessons he learned while going through the Brandery program and what to focus on after Demo Day. He also discussed the process of raising money, gave tips on growth hacking and about his experience on the show Survivor. He expressed how being on the show has translated into the growing of his own company!

Saturday FC Cincinnati’s Jeff Berding invited the Brandery family to watch the game against the Pittsburgh Riverhounds! We had such a blast and are so grateful for opportunities like these!

Weekly Wrapup- Week 9

We have reached the halfway mark for our 2017 Accelerator Program! The excitement is growing as we come closer to Demo Day!

Here’s what we were up to:

Tuesday we had lunch catered by the delicious Servatii’s and did our CEO Stand Up’s!

Thursday morning we did pitch practice with our companies and in the afternoon joined our awesome sponsor Clark Schaefer Hackett for happy hour at Queen City Radio!

Weekly wrapup- Week 8

We are now 8 weeks into our 2017 program and our focus last week was on pitching and raising capital! This week we said goodbye to our amazing interns, Kaitlyn, Ben, Elisabeth and Tu as they head back to school!

Here is what we were up to:

Tuesday we had lunch catered by Buca Di Beppos and watched pitches from previous Demo Days! We want our cohort to be as prepared as possible come October 10th!

Wednesday evening we went to “Startup Funding 101: How to Raise Capital for Your Idea” where we were able to hear Wendy Lea, the CEO of Cintrifuse and Michael Hiles, the Managing Director of The Founders Institute discuss how startup funding works, what you need to do before trying to raise funding, and where you can go to get it!!

Thursday we had our companies practice pitching! As well as having one of our mentors Tarek Kamil, founder and CEO of Cerkl come do a Q&A with us about his experience as an entrepreneur/founder and what it was like for him to go through an accelerator. Thursday evening we had a lovely going away party catered by Queen City Whip for our amazing interns!

Weekly Wrapup- Week 7

We are almost halfway through our 2017 accelerator program! The anticipation is growing as we approach Demo Day. Week 7 focused on branding.

Here’s what we were up to:

Tuesday: Dumpster Fire session over lunch catered by Revolution Rotisserie. Alex Bowman, Product Manager at EBTH and Co-Founder of Casamatic, discussed the ins and outs of raising a seed round to our founders.

Wednesday: Brand In A Day: Part 2. Our teams met with their agency partners here at Union Hall to continue the discussions and implementations from Brand In A Day: Part 1.

Retarget Links team with their agency, Possible.

In the evening, Rob McDonald hosted a social for our staff and teams! Everyone seemed to enjoy themselves.

Thursday: Founder Talk. Charlie Key, CEO of Losant, talked to the class about his experiences with branding and funding. Office hours with RockFish and Bryan Radtke took place in the afternoon.

Company Highlight: Jumper Threads

With the recent announcement of the Brandery accelerator class of 2017, we are excited to highlight each of the companies with their own blog post! Every day, we will post about one of the seven companies in our class for you to learn more about. Only two months separate us from Demo Day, so let’s get to know the names and faces behind the companies!

Today we’ll be highlighting Jumper Threads!

Daniel Redlinger (left), Matt Greene (center) and Andy Mallett (right)

What does your company do?

JUMPER designs and manufactures un-basic basic apparel. We bring innovative designs, premium textiles, breathability, and stretch to your everyday basic wear. We’re focused on improving socks, underwear, undershirts, basic t-shirts, fleece products, and any apparel you might rely on that has simply become a commodity for so many years.

Jumper Threads Action Jacket available on presale now.

What attracted you to apply to the Brandery?

We had a very ambitious product development pipeline for 2017, so the timing for the Brandery’s program was perfect. We were most excited about the branding agency relationship and the idea that we would be paired with a strong branding team to help launch our new products. The mentorship, networks, and business resources were also very compelling.

How did the team come together?

Andy and I are brothers-in-law. He’s been in the premium ski wear apparel business for ten years and I’m coming from the commercial real estate finance world. I had the idea for JUMPER and he had proven design experience and a supply chain.

What’s the most surprising thing you’ve learned at the Brandery, so far?

The depth to which the Brandery’s network goes. It’s beyond impressive.

What do you like the most about Cincinnati?

I’m a native Cincinnatian, so the list is long. At the top of the list is the transformation of Over the Rhine. There are also so many other things love about the city, like the Cincinnati Art Museum, Opening Day, the Bengals yearly playoff appearance, Coffee Please in Madeira, Nippert Stadium, and the overall balance of living in a big-little city.

Did you have an “aha!” moment?

My aha moment was in a locker room after a workout. I was looking at my undershirt and thinking about how it comes un-tucked all day long and I was wondering if there was any innovation in the undershirt world. At that time, I realized that I was getting ready to turn 40 years old and basically wearing the same quality and brands of undershirts that my mom bought me. I thought “there had to be a better way!"

For more information on Jumper Threads, go to jumperthreads.com.

Company Highlight: Obe Dog and Cat Products

With the recent announcement of the Brandery accelerator class of 2017, we are excited to highlight each of the companies with their own blog post! Every day, we will post about one of the seven companies in our class for you to learn more about. Only two months separate us from Demo Day, so let’s get to know the names and faces behind the companies!

Today we’ll be featuring Obe Dog and Cat Products!

Hilary Jensen, CEO

What does your company do?

Obe creates smart products that focus on improving pet health and happiness. We won the grand prize for Pet Care Innovation from Nestle Purina this year and have won the RedDot Product Design Award too. Our flagship product is ProBowl, which combines a smart scale that connects to WiFi and your phone with a dishwasher safe bowl that comes in four sizes- one just right for your pet. We take care of the day to day details for consumers- you’ll never run out of pet food again, no more confusion or back and forth communication about who fed your pet or if the pet food’s been picked up, and we make it easy for everyone to feed their pet the right amount- even your eight year old (or your in-laws!). We are first to market with Amazon dash replenishment smart delivery. Because Obe ProBowl knows what pet food you ordered and what size package, and we know how much you feed your pet every time, we have your pet food automatically delivered without you having to lift a finger- a smart subscription! We also get data insights on consumer behavior and consumption that were previously unavailable- so the pet industry can finally get objective, first party data to help them create better product and offerings.

The Obe ProBowl makes it easy to keep your pet happy and healthy.

What attracted you to apply to the Brandery?

One of my advisors, and previously one of the best managers I ever had, came from Proctor and Gamble. Though Obe and our product roadmap is very much founded on technology and big data, we are first and foremost a consumer brand and consumer product. The Brandery was the perfect fit to help us take Obe to the next level while emphasizing what we value most- delivering a delightful service to our customers.
How did the team come together? Dmitry and I have worked together for the last year and a half. We were introduced through a colleague of mine from LoopNet who is a very demanding product manager. We haven’t looked back!

What’s the most surprising thing you’ve learned at the Brandery, so far?

I have just been pleasantly surprised and pleased with the incredibly supportive founders, staff, mentors and fellow classmates.

What do you like the most about Cincinnati?

I am loving the friendly and helpful residents. I had such a great time at the Jimmy Buffet concert my first week- and the fun, friendly people I saw there are all around the area!

Did you have an “aha!” moment?

Yes! Watch about it here.

Sign up for updates on all things Obe at obedog.com.

Company Highlight: Gainful

The Brandery accelerator class of 2017 was released last week! To follow up, we are excited to highlight each of the companies with their own blog post! Every day, we will post about one of the seven companies in our class for you to learn more about. Only two months seperate us from Demo Day, so let’s get to know the names and faces behind the companies!

Today we’ll be highlighting Gainful!

Jaahan Ansari (left), Eric Wu (middle) and Jeffrey Yan (right).

What does your company do?

Gainful believes in approachable wellness. Our flagship product is personalized protein powder, delivered monthly to your doorstep. Customers fill out an easy, 5-minute online consultation to receive their perfect protein blend. We also give every customer 1-on-1 access to their very own Registered Dietitian, and we encourage folks to use their R.D. to fine-tune their personal fitness & nutrition.

What attracted you to apply to the Brandery?

Full disclosure – we applied to a lot of accelerator programs across the country. But, The Brandery was a no-brainer because of its focus on consumer packaged goods. We’re a very mission-driven company, and we knew The Brandery’s expertise & resources would help us 1) better communicate our mission through branding and 2) find our “tribe” – the folks who connect most meaningfully with this mission.

How did the team come together?

I’ve known Jeffrey since elementary school, and we both became friends with Jahaan during high school soccer (back in California). Honestly, we’ve spent an obscene amount of time together.

What’s the most surprising thing you’ve learned at the Brandery, so far?

It’s really not that hard to live on $500/month.

What do you like the most about Cincinnati?

Skyline Chili gave me a stomach ache. But, I love that people genuinely care about the city. I’ve lived in LA, SF, DC, and New York – places full of pretentious, coastal yuppies (ha, that’s me). Everyone pays a lot of lip-service, but few people adore their city the way that it seems every last Cincinnatian does. Everyone is trying to impact change in their own way.

Did you have an “aha!” moment?

For Gainful, “aha!” moments are everyday and unavoidable. We’ve been subjected to them our whole lives, and you probably have too. Walk into any GNC – the experience feels like it was designed specifically to overwhelm you, belittle you, and freak you out. The fitness industry is full of ripped muscle-heads and gorgeous models. The more inadequate and imperfect you feel, the better they sell. Nobody is taking a step back to say: “Everyone is unique, why do I have to look like that?”

Is it too much to ask for down-to-earth, approachable wellness? We don’t think so.

For more information on Gainful, visit gogainful.com.

Company Highlight: Retarget Links

With the recent announcement of the Brandery accelerator class of 2017, we are excited to highlight each of the companies with their own blog post! Every day, we will post about one of the seven companies in our class for you to learn more about. Only two months separate us from Demo Day, so let’s get to know the names and faces behind the companies!

Today we’ll be highlighting Retarget Links!

Serge Salager and Scott Valentine (not pictured)

What does your company do?

We are taking intent-advertising to a level unimaginable before. Our breakthrough “link” retargeting technology is able to deliver 15 targeted banner ads, as consumers browse the web, with a 75%+ accuracy.

Our core product is a link shortener that will show banner ads to anyone clicking on these short links. Links shortened with our product may direct to any destination; once clicked, the consumer will begin to see retargeted ads for the brand that created the link as they browse the web.

Pampers can show 150,000 super targeted banner ads to 10,000 people that click on the content.

The advertiser can use our product for “content” retargeting with publishers, social media, email, search, influencers and affiliates (thus allowing “retargeting” in these media – something not possible until now). Consumers click on links to content based on their interest thus allowing for “intent” advertising.
We developed our system to be user friendly (shortening a link + drag & drop ads) which us order of magnitude easier than “site” retargeting where the advertiser needs to ask their IT to insert scripts of code in websites. This is important as it significantly lowers the barriers to trial and adoption.

The simplicity of our tool has made it accessible to any small advertiser, including those that don’t even have a website, and thus opening a new market. A teenager shared links to Justin Bieber’s pictures in email and Facebook to promote her Sweet 16 birthday party to 40 of her girl-friends. We showed 600 ads to her astonished friends in Vogue, Elle and other premium publishers at cost of $25 (our minimum spend).

Simple to use, Retarget Links are a great way to amplify by 15 ads any of your marketing efforts.

What attracted you to apply to the Brandery?

We are super proud to have been accepted at The Brandery as it is arguably the world’s No1 ad-tech accelerator. The fact that P&G and WPP (via Dave Knox), the largest advertiser and the largest media agency in the world respectively, are involved makes this program, really unique.

We also are very proud of the fact that we are the only start-up in 2017 with whom P&G is running a pilot this year. Our investors (we raised $400K last year) are impressed too as they double down on their initial investment to support us through the program. The news also allowed us to find new investors too.

How did the team come together?

In 2015 Serge sold his previous company, a 40 employee SaaS company, to a Toronto Stock Exchange listed company. He also started Visualping, a consumer based startup, around the same time.

Two developers joined Serge to go through the MVP process and raise our first round. Our biggest milestone to date was participating to the Brandery, having the opportunity to do a pilot with Procter & Gamble and, of course, the hiring of our No2 in command: Scott Valentine.

Scott is the Head of Product and Marketing and comes from Emerson Electric in Saint Louis, where he was responsible for app product development at their consumer division. Before this, Scott was a marketing manager at a Vancouver-based media agency.

What is the most surprising thing you’ve learned at the Brandery so far?

The Brandery had a transformational impact in our company as it allowed to uncover a need that Fortune 100 companies had that we were not aware before.

We started as a startup that was solving a big problem to small and medium advertisers: how to show banner ads in prestigious publications (Forbes, Fast Company, Wall Street Journal) to a defined set of prospects (email lists, social media followers etc) without breaking up the bank ($200-500/mo).

Thanks to the Brandery, the involvement of Possible (a WPP media agency) and the P&G pilot we “discovered” our company could be used to solve incredible hard problem to solve for large brands ie: 95% of the banner ads are wasted. The “Elseve curly hair” banner ad below will be shown to 95% of women that don’t have curly hair.

We came to the realization that all actions consumer do as they browse is based on interest and that most of these actions are clicks on links going from A to B. We then thought large advertisers can use our product for “content” retargeting with publishers, social media, email, search, influencers and affiliates (thus allowing “retargeting” in these media – something not possible until now).

This is when we told ourselves that retargeting on links could be a billion dollar idea as everybody clicks on links, day in and day out, and this could be most powerful way, even perhaps better than Google, for advertisers to know what consumers are interested about and display ads based on that interest.

What do you like most about Cincinnati?

The talent base. With top-performing Fortune 500 companies dispersed throughout the city, the opportunity for advisement and growth for our company is huge.

Did you have an “aha!” moment?

Yes. two times: Coming up with the idea of tagging in a short link was a simple idea but incredibly hard to conceptualize the potential of the finding. Secondly, being able to deliver ads through the real time bidding networks and compete with other advertisers like Amazon in speed and efficiency was the most difficult hurdle from a technical point of view and our biggest expense.

For more information on Retarget Links, go to retargetlinks.com or download the Retarget Links app: chrome.google.com/webstore/detail/retargetlinks. To know more about their corporate development and patent history click here.

Weekly Wrapup- Week 6

We are 6 weeks in our 2017 program! The focus last week was on pitching and fundraising.

Here’s what we were up to:

Tuesday: Taft Law visited our teams to talk about soft IP. We had a Dumpster Fire session at lunch, which was catered by Noodles & Company.

Wednesday: 1:1s with Tim Gusweiler and Nick Rattermann. The two from Jersey Watch talked to the founders about cultivating and sustaining partnerships. John Lauck, CTO of RoadTrippers, held office hours for our team’s CTOs.

Thursday: Our staff held office hours for the class. The Brandery joined Uptech Inc. for a grill out after the work day was over!

This week we are gearing up for Brand In A Day Part 2 on August 9th. We can’t wait to see how far our teams have come since Brand In A Day Part 1!