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NewCo's Back in Town

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Cincinnati, it’s that time of the year again, “getting out to get in”. Since late 2012, NewCo has held festivals in several cities, from Palo Alto to London and everywhere in between. These festivals have attracted tens of thousands of people in the past and continues to grow in locations and attendees. Before diving into the Brandery’s sessions for NewCo Cincinnati, maybe it’s a good time to give some background on what is a NewCo?

NewCos are an innovative breed of companies who uniquely measure success by more than just profit. These companies are pioneers in technology and ideas, building communities and becoming the driving force to bring about societal change. If it was possible to highlight the top three aspects of a NewCo it would be this: they are on a mission to create positive change, they are driven by an idea and they are comprised of hardworking and passionate individuals. Albeit every company has a mission statement delivered at some point during orientation, NewCos are the mission of change. This one-day festival exemplifies these ideals as companies open their doors to let everyone in and learn about them and their mission.

On Thursday, July 21st, the Brandery will also be “opening” its already open doors to the public. We will be hosting two sessions, All About the Brandery and How We F—-ed Up 2.0. The first session, led by Tony Alexander and Rob McDonald will take place at 1:15pm. As the title suggests, Tony and Rob will be providing those who attend an overview of the Brandery, with beer of course. The second session, How We F—-ed Up 2.0, is sure to be lively as Brandery graduates from 2015 will be leading the panel. From 2:45pm to 3:30pm, this session will provide visitors with tours of the office space and time for Q&A. Both events have limited seating and since we know you’re dying to attend, the links have been copied below. Hurry and register!

All About the Brandery

How We F—-ed Up 2.0

Interns, What Have They Been Up To?

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Happy Monday Everyone!

Today the Brandery Interns are taking over the blog to tell you what we’ve accomplished and what we’re up to. It’s officially been one month since the start of our internship and we have all had the opportunity to work with the Brandery team and get acclimated to our new surroundings. By the way OTR, you have been fabulous, thanks for all the food options!

Back to the interns! Camryn, the design intern, has worked diligently to create our agency playbook, infographic and company teasers for the class of 2016. Our tech intern, who just returned from vacation, Jacob has worked on compressing files to create an efficient library of information and updating our website. The two marketing and operations interns, Ravneet and Curtis, have also had their fair share of projects to handle. Both of us have been juggling various social media platforms, as well as getting the Brandery started on a new, not so well-known platform called Snapchat. So if by chance you do have Snapchat, follow us by searching “brandery”! Curt has also spent his time working on compiling a company portfolio of companies that have graduated from the Brandery. I, on the other hand, have spent most of my time preparing for the incoming class. I’ve helped with preparing our welcome gift baskets, organizing the welcome picnic and compiling summaries of founders for a press release.

As our first month of interning comes to an end, it is only the beginning for our startups. The addition of 10 new companies and almost 40 new individuals has certainly changed the atmosphere and dynamics of the office. Every day we arrive with the excitement of getting a new project and seeing how our work, no matter how minimal, can help a company grow. Along with helping the companies, Curt and I also have the unique opportunity of helping the startup community grow, as well.

One of our objectives this summer is to increase the engagement of local students with the startup ecosystem. Curtis and I strongly believe that we have great talent in the surrounding areas, especially on the campuses located near us. We’re looking at you UC, Xavier, Miami and NKU! Therefore, we have organized an event called, Founders 101. This event will be arranged as an open panel between students and well established founders from the Cincinnati area. After the founders introduce themselves, their business and journey we will open the floor for questions and encourage an environment of discussion.

The first event will take place June 24th, from 10am to 11am, in Union Hall. The theme for this panel is, “Start of the Startup”. Founders Matthew Lenahan, CEO of DataRole, James Fisher, CEO of Roadtrippers and Steve Caldwell, CEO of Strap will be in attendance discussing the start of their respective companies. More information on the event and founders can be found on our Eventbrite page, the link is copied below. Seating is limited, so please reserve your free ticket!

https://www.eventbrite.com/e/founders-101-start-of-the-startup-tickets-25936332268?aff=eac2

Founders of the Brandery's 2016 Class

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It’s nearly impossible to scroll past any #StartupCincy related news and not see that the Brandery Class of 2016 has been announced. We are very excited to welcome these brilliant individuals to Over-the-Rhine and Cincinnati’s thriving startup ecosystem.

This year’s application pool had over 1,000 submissions from 32 states and 46 countries. After a rigorous interview process, less than 1% of applicants were accepted. These teams come from three different states, eight different cities and three different countries (United States, Morocco and Canada). While the names of the company are yet to be announced, we are excited to offer some brief information on their accomplished founders. Take a minute, and read up on our 2016 class:

  • Steve Anevski and Alex Pantich are working to connect businesses with professionals for short-term projects. Steve Anevski, native to Cincinnati, oversees seven different bars and restaurants in the area. Aside from being a business owner, Anevski impressively is also a lawyer and investment broker. Alex Pantich, founder of another business, Kinetiq Solutions, spent the last year operating as their CEO. Pantich, who has spent part of his life working and studying in Moscow, Istanbul and Serbia is proud of his political commentary website, Vostokian.
  • Aman Tsegai and Brian Back are exploring the potential to make research and data analysis easier. Both founders previously interned at the Brandery and studied at the University of Cincinnati. Tsegai studied physics while Back earned his degree in marketing. Before coming to the Brandery, Back worked with Siemens to develop their Global Partner Sales channel.
  • William Yin and Richard Smale, from Ontario, Canada, are on the move to upset the billion-dollar fragrance industry. Yin and Smale are graduates from Queen’s University, both earning a degree in Mining Engineering. For the past two years, Yin has been working with perfumers while Smale worked at Imperial Oil as an operations engineer. Yin and Smale are fans of hockey and beer, two staples of Canadian leisure.
  • Olivier Lemaitre, Andrew Carl & Fontana Carl are working on lab technology to increase worker efficiency. Olivier, originally from Belgium, is an ACS Certified Chemistry graduate from the University of Cincinnati. Andrew Carl is a software engineer with over eight years of experience writing computer software. He is also a graduate from UC, with a BS in Chemistry. Fontana Carl is the team’s graphic designer, a graduate from the Art Institute of Ohio-Cincinnati. She currently works as the Website Manager for Jake Sweeney Automotive.
  • Ian Hansborough, Greg Miller, Nugeen Aftab, Trey Hakanson and Dan Arters are working on a social platform that would allow creators to get instant feedback on their ideas. Ian is a self-taught iOS front-end developer who has competed and placed in several hackathons. Greg, a full-stack programmer with specific interests in back-end architecture, data mining and analytics, is also self-taught. The third member of this group, Nugeen Aftab, previously worked with Pelotonia, where she implemented a successful retail strategy. Trey Hakanson is a mechanical engineer turned software developer, who has several apps available on the App Store and Google Play Store. Dan Arters is also a self-taught programmer with a passion for software development.
  • Emmanuel Igbinosa, Tenzin Chagzoetsang and Rob Resma are improving the online shopping experience by providing men seeking fashion advice and a purchasing medium instant feedback, based on statistical analysis and machine learning. Emmanuel Igbinosa previously worked at Google, focusing on mobile development, and YouTube, where he effectively led a team to reduce manual processing and error rate substantially. Igbinosa was also a walk-on varsity basketball player at Stanford University. Tenzin Chagzoetsang, prior to joining the team, worked on creative advertising at NBCUniversal and Sony. He also ran his own successful, zero-overhead housekeeping business while a student at Stanford University. Rob Resma is a passionate mobile programmer who just earned his Bachelor’s degree in Computer Science at Stanford University. While working on Skimble, Resma was able to create a new feature that connected a massive client base (20 million) on Workout Trainer with a large number of trainers looking to feature their content.
  • Chris Kessler and Carl Lewis have developed a platform that helps TV watchers easily create and navigate a custom streaming package to watch their favorite shows. Carl and Chris met at a 2014 Startup Weekend. Shortly afterwards, they conceived the idea for their current company. Chris Kessler worked previously in private equity, most recently working on Corporate Strategy at Nationwide Insurance. Carl Lewis, an accomplished developer, most recently worked as a full-stack Java developer at Nationwide Insurance.
  • Sam Nebel and Charlie Siciak have created a product that aims to refresh busy men and women who are on-the-go, keeping them clean no matter the circumstances. The two met through their FSU college fraternity, where the inception for their company first began through their shared views of consumer cleaning products. Sam Nebel, prior to beginning this current project, was accepted as a Franchisee at Complete Nutrition, later being promoted to its SWOT team. Charlie Siciak was also accepted as a Franchisee at Complete Nutrition before beginning his current company.
  • Beth Gregg and Joe Macaulay are working to connect the mobile shopping experience with the in-store shopping experience, to improve the overall shopping experience for both consumers and marketers. Previously, Beth Gregg built the first Flash Ad Unit to appear on the AOL Service in 2001, built revenue/defined product iterations for JasperLabs (sold to DataXu in 2014), and operated a highly successful team for/built a large percentage of DataXu’s business. Joe Macaulay previously worked as an Account Executive for both Velti and DataXu. Previously, Beth brought Joe on-board at DataXu because of his strong mobile expertise; they’ve been working as a strong team since.
  • Moulay Essakalli, Julie Klear and Nabil Babache are helping children learn foreign languages, empowering them to be young, smart global citizens and succeed in school, all while playing fun games. Moulay Essakalli is CEO of internationally renowned Zid Zid Kids, a company utilizing Moroccan artistic talent to create home furnishings, toys, and wearables for children. He was also selected to attend the President’s Summit on Entrepreneurship in Washington, DC in 2010. Julie Klear is a veteran on art, design, and education; Klear co-founded Zid Zid Kids and served as its creative director. Her first illustrated children’s book, The Butter Man, won 9 notable awards. Nabil Babache is founder and CEO of Nindo Host, a company dedicated to the digitalization of as many Moroccan companies as possible. Alongside his passion and skill in programming, Babache is able to speak four different languages fluently.