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$130,000,000+ raised by our companies.
Over 400 jobs created.
A Top-10 accelerator in the US.

There are a lot of great stats that I often use when talking about The Brandery. However, if you’ve ever heard one of my talks before, you know that the most important statistic to me is this one:

100% of our participant companies said the program was worth it.

No doubt this remains true today. That said, I’ll be the first to admit we are hanging on to that 100% by the skin of our teeth.

The Brandery team has done a lot of thinking on how to get better in 2017. Our conclusions are that we have slipped in two main areas: type of company selected to be in the program and the stage that company was at when chosen.

When The Brandery was started in 2010, the goal was to bring great talent to Cincinnati. That’s why, in every class, most of the teams come from outside the city. The initial thesis was to choose consumer-facing, high growth companies but we quickly created a lot of wiggle room there to accommodate talented founders over any other factor. I don’t necessarily think that was a bad decision, but we certainly lost focus on other variables. A talented round peg can succeed in spite of the square hole, but it’s not exactly ideally sustainable.

After many years of great results, and a particularly great 2015, we got over-zealous in thinking we could move the needle for anyone we brought in. While we always added some value to everyone who came through the program, the truth is we can help some companies tremendously and others in only limited ways. This is a function of the talents of our staff, mentorship pool, and the intrinsic nature of our close network of partners and sponsors. See here for more about the types of companies we are going after in 2017. Pretty much everyone in our network is well-positioned to add tons of value to these kind of startups.

We also overestimated our ability to take early teams and will them over the line to funding (as we have in years past). Historically, we average close to $2MM in funding per company, but out of the gate in 2016, our alumni did not find great success fundraising. Some of this is the function of the environment, but a lot is on us as well. The current state of venture funding requires significant traction to raise a proper seed round. What was needed to raise an A Round in 2012 you now need for the seed. This means we need to find talented teams that have already hit that product-market fit, raised a bit of money, and are looking to get to that next level. It’s almost impossible to get a small team with just a barebones MVP there in the span of a 16-week accelerator program.

If there was another miss it was simply around expectation setting. Past performance is no guarantee of future results but we didn’t do a great job of correcting the expectation that, as with past Brandery classes, a good majority of our companies would be able to raise a round of funding soon after Demo Day. We need to do better in preparing our companies for the reality of what comes after they leave us.

Running a startup is all about building, testing, refining – and repeating. I look at The Brandery in the same way. We can’t get better unless we’re honest with ourselves about where we fell short. Will our sharpened focus work? I think it will, but the only way to find out for sure is to dive in. I’m looking forward to an exciting 2017 – and learning even more.

We’ve seen a lot of accelerators shut down in 2016/17. It is a tough model if you have lulls/gaps. That said, we’re going to continue to be a strong pillar of the StartupCincy ecosystem for many years to come. Our drive to learn, evolve, and grow is the reason why. I welcome anyone and everyone to help us continue to get better!

Introducing The Brandery's 2016 Startups

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Today marks the beginning of Week 6 of The Brandery’s 2016 accelerator program. Our founders have relocated to Cincinnati, settled in to their new office space at Union Hall, and are working their way towards Demo Day!

We’ve previously given you some information on the founders accepted into the 2016 class, but have kept the company names a bit under wraps. Why? Well, one of the hallmark characteristics of The Brandery’s curriculum is the 1:1 match-up with a world class marketing agency provided to our startups. In these initial sessions with their agency partners, the companies often refine their mission and possibly even change their names and/or logo. Now that that’s all out of the way, we’re excited to share our 2016 startups:

Upshift (formerly Pinch) is an on-demand labor marketplace where businesses can find workers and workers can find jobs on a short-term basis. Our mission is to make labor as reliable as electricity.
Fadstir is a pragmatic, stylist app for the style challenged, young professional. It is a platform for direct style advice on how to match the clothes you own and shop the clothes you need. Fadstir crowdsources all of its style advice from a community of fashion enthusiasts through an algorithmic, recommendation engine so all answers are reliable and credible.
Zid Zid (formerly Petit Zarafa) empowers kids to play, learn, and grow together with their parents. The company combines the best in early childhood education with the best in technology by providing an innovative online platform centered on language development through creative play.
StreamSavvy makes it easy to stream the best TV. In the complex and constantly changing world of streaming television, StreamSavvy helps people find and access their favorite content through a single, engaging platform.
Hatchli is a crowdsourced feedback platform poised to disrupt the traditional innovative process for both individuals and organizations. By bringing together innovators, makers, and trend-seekers, Hatchli provides the early feedback and exposure needed for great ideas to take flight.
Scent Trunk is perfecting the experience of discovering a fragrance you love. Our technology can figure out what you like to smell so we can send you the best fragrances each month. By collecting data on our scent preferences we are figuring out what the world likes to smell, and we will use this to change how all scent products are made.
ShopperBridge helps CPG companies leverage mobile advertising to get advertising and shopper marketing messages onto the cell phone of shoppers while they are in store at the closest moments to product selection.
Goodwipes complements the modern consumer’s busy, on-the-go lifestyle, keeping you fresh, clean and confident wherever, whenever. With our high-style, convenient and eco-friendly take on wet-wipes, you can now live life clean.
Datazar is a research collaboration platform engineered to consolidate and accelerate your research. By streamlining the research process we enable you to explore and understand the data in the fastest most effective way.
Atumsoft is a turnkey IoT device that lets any scientist access any instrument anytime from anywhere in wireless range. The hands-on days of babysitting an experiment are long gone. Atumsoft gives you complete control, untethers access to data, and frees scientists completely to focus on science.

In the coming weeks, we’ll be taking a closer look at each one here on our blog so make sure to keep checking back. We’re looking forward to sharing their journey towards Demo Day with all of you!

Founders of the Brandery's 2016 Class

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It’s nearly impossible to scroll past any #StartupCincy related news and not see that the Brandery Class of 2016 has been announced. We are very excited to welcome these brilliant individuals to Over-the-Rhine and Cincinnati’s thriving startup ecosystem.

This year’s application pool had over 1,000 submissions from 32 states and 46 countries. After a rigorous interview process, less than 1% of applicants were accepted. These teams come from three different states, eight different cities and three different countries (United States, Morocco and Canada). While the names of the company are yet to be announced, we are excited to offer some brief information on their accomplished founders. Take a minute, and read up on our 2016 class:

  • Steve Anevski and Alex Pantich are working to connect businesses with professionals for short-term projects. Steve Anevski, native to Cincinnati, oversees seven different bars and restaurants in the area. Aside from being a business owner, Anevski impressively is also a lawyer and investment broker. Alex Pantich, founder of another business, Kinetiq Solutions, spent the last year operating as their CEO. Pantich, who has spent part of his life working and studying in Moscow, Istanbul and Serbia is proud of his political commentary website, Vostokian.
  • Aman Tsegai and Brian Back are exploring the potential to make research and data analysis easier. Both founders previously interned at the Brandery and studied at the University of Cincinnati. Tsegai studied physics while Back earned his degree in marketing. Before coming to the Brandery, Back worked with Siemens to develop their Global Partner Sales channel.
  • William Yin and Richard Smale, from Ontario, Canada, are on the move to upset the billion-dollar fragrance industry. Yin and Smale are graduates from Queen’s University, both earning a degree in Mining Engineering. For the past two years, Yin has been working with perfumers while Smale worked at Imperial Oil as an operations engineer. Yin and Smale are fans of hockey and beer, two staples of Canadian leisure.
  • Olivier Lemaitre, Andrew Carl & Fontana Carl are working on lab technology to increase worker efficiency. Olivier, originally from Belgium, is an ACS Certified Chemistry graduate from the University of Cincinnati. Andrew Carl is a software engineer with over eight years of experience writing computer software. He is also a graduate from UC, with a BS in Chemistry. Fontana Carl is the team’s graphic designer, a graduate from the Art Institute of Ohio-Cincinnati. She currently works as the Website Manager for Jake Sweeney Automotive.
  • Ian Hansborough, Greg Miller, Nugeen Aftab, Trey Hakanson and Dan Arters are working on a social platform that would allow creators to get instant feedback on their ideas. Ian is a self-taught iOS front-end developer who has competed and placed in several hackathons. Greg, a full-stack programmer with specific interests in back-end architecture, data mining and analytics, is also self-taught. The third member of this group, Nugeen Aftab, previously worked with Pelotonia, where she implemented a successful retail strategy. Trey Hakanson is a mechanical engineer turned software developer, who has several apps available on the App Store and Google Play Store. Dan Arters is also a self-taught programmer with a passion for software development.
  • Emmanuel Igbinosa, Tenzin Chagzoetsang and Rob Resma are improving the online shopping experience by providing men seeking fashion advice and a purchasing medium instant feedback, based on statistical analysis and machine learning. Emmanuel Igbinosa previously worked at Google, focusing on mobile development, and YouTube, where he effectively led a team to reduce manual processing and error rate substantially. Igbinosa was also a walk-on varsity basketball player at Stanford University. Tenzin Chagzoetsang, prior to joining the team, worked on creative advertising at NBCUniversal and Sony. He also ran his own successful, zero-overhead housekeeping business while a student at Stanford University. Rob Resma is a passionate mobile programmer who just earned his Bachelor’s degree in Computer Science at Stanford University. While working on Skimble, Resma was able to create a new feature that connected a massive client base (20 million) on Workout Trainer with a large number of trainers looking to feature their content.
  • Chris Kessler and Carl Lewis have developed a platform that helps TV watchers easily create and navigate a custom streaming package to watch their favorite shows. Carl and Chris met at a 2014 Startup Weekend. Shortly afterwards, they conceived the idea for their current company. Chris Kessler worked previously in private equity, most recently working on Corporate Strategy at Nationwide Insurance. Carl Lewis, an accomplished developer, most recently worked as a full-stack Java developer at Nationwide Insurance.
  • Sam Nebel and Charlie Siciak have created a product that aims to refresh busy men and women who are on-the-go, keeping them clean no matter the circumstances. The two met through their FSU college fraternity, where the inception for their company first began through their shared views of consumer cleaning products. Sam Nebel, prior to beginning this current project, was accepted as a Franchisee at Complete Nutrition, later being promoted to its SWOT team. Charlie Siciak was also accepted as a Franchisee at Complete Nutrition before beginning his current company.
  • Beth Gregg and Joe Macaulay are working to connect the mobile shopping experience with the in-store shopping experience, to improve the overall shopping experience for both consumers and marketers. Previously, Beth Gregg built the first Flash Ad Unit to appear on the AOL Service in 2001, built revenue/defined product iterations for JasperLabs (sold to DataXu in 2014), and operated a highly successful team for/built a large percentage of DataXu’s business. Joe Macaulay previously worked as an Account Executive for both Velti and DataXu. Previously, Beth brought Joe on-board at DataXu because of his strong mobile expertise; they’ve been working as a strong team since.
  • Moulay Essakalli, Julie Klear and Nabil Babache are helping children learn foreign languages, empowering them to be young, smart global citizens and succeed in school, all while playing fun games. Moulay Essakalli is CEO of internationally renowned Zid Zid Kids, a company utilizing Moroccan artistic talent to create home furnishings, toys, and wearables for children. He was also selected to attend the President’s Summit on Entrepreneurship in Washington, DC in 2010. Julie Klear is a veteran on art, design, and education; Klear co-founded Zid Zid Kids and served as its creative director. Her first illustrated children’s book, The Butter Man, won 9 notable awards. Nabil Babache is founder and CEO of Nindo Host, a company dedicated to the digitalization of as many Moroccan companies as possible. Alongside his passion and skill in programming, Babache is able to speak four different languages fluently.

Alumni Series: Why Choose The Brandery?

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If you’re in the process of applying to The Brandery’s 2016 accelerator program, you might be doing a lot of research to try and figure out whether The Brandery is the right fit for your company, or even trying to decide between more than one accelerator. We get it – there’s a lot to consider!

During this time, we’ve asked a few of our alumni to chime in with their perspective about why they picked The Brandery, how it helped them, and ultimately why they decided to grow in Cincinnati.

Meet Casamatic (class of 2015):

Casamatic instantly matches buyers to their perfect home by learning about the people, activities, and styles they love—the most important criteria for millennials when buying a home.

Why did you choose The Brandery over another accelerator? Why did you feel The Brandery was right for you?

Chris and I were both already heavily involved in the #StartupCincy community, so we knew how great The Brandery was from our discussions with companies that participated in prior classes. It was an especially powerful opportunity for us because of the connection to the branding agency—with the help of Landor, we were able to make our app look incredible, which is REALLY important for consumer-focused startups like ours.

Why did you choose to grow your company in Cincinnati?

There was never any other option. :-) My wife and I moved back to Cincinnati to be a part of the community here, and the resources and talent that we have in Cincinnati are amazing.

Alumni Series: Why Choose The Brandery?

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If you’re in the process of applying to The Brandery’s 2016 accelerator program, you might be doing a lot of research to try and figure out whether The Brandery is the right fit for your company, or even trying to decide between more than one accelerator. We get it – there’s a lot to consider!

During this time, we’ve asked a few of our alumni to chime in with their perspective about why they picked The Brandery, how it helped them, and ultimately why they decided to grow in Cincinnati.

Meet ChoreMonster (class of 2011):

ChoreMonster makes chores fun by engaging and rewarding your kids!
Kids earn points by completing chores to use towards rewards like an hour of video games or a camping trip. Parents get an easy-to-use tool that takes the tension out of household chores. Kids also earn tickets to the Monster Carnival for each chore completed, where they can win and collect our monsters. With ChoreMonster, your kids will beg to do their chores!

Why did you choose The Brandery over another accelerator? Why did you feel The Brandery was right for you?

We chose the Brandery due to their incredible network of mentors and advisors. The Brandery taught us how to navigate the waters of venture capital as well as how to work with marketing agencies on a regular basis. It gave us the opportunity to explore and validate our concept amidst valued feedback, which led to better iterations toward launch.

In what way do you think going through The Brandery’s accelerator program helped your company the most?

I think The Brandery continues to help our company on a regular basis. It enabled us to grow a network of investors and mentors that we still rely on regularly for advice and feedback.

Why did you choose to grow your company in Cincinnati?

The people! Cincinnati has the best people in the world. This city is filled with authentic, kind human beings that are very willing to help however they can. It has become a vibrant startup ecosystem anchored by the efforts of the Brandery.

Now Accepting Applications for 2016!

Today marks just one of many exciting days to come this year; we’ve opened up the application process for 2016, the 7th class to come to the Brandery. Between now and April 15, we’re looking forward to seeing the best and brightest minds and ideas come to us. Last year, we received about 1,000 applications and narrowed it down to 10 incredible startups. With the amount of applications that come in, we’re going to be pretty busy over the next 12 weeks- so we highly recommend submitting your application as early as possible! If you have any questions, email us at info@brandery.org .

Here are some key dates to follow for the next 10 weeks:

  • Today: Applications open on AngelList and F6S
  • Thursday, Feb 4: Open Office Hours at the Brandery, 12 PM – 4 PM – Meet The Brandery team, check out our space at Union Hall, and talk about your idea and application.
  • Thursday, February 25: Open Office Hours at the Brandery, 3 PM – 6 PM – Did you miss the first Office Hours? Come on down to Union Hall and hang out with The Brandery team.
  • Tuesday, March 1: Early Bird Deadline #1 – We’ll have received 100 applications by this point- it’s a lot easier to review 100 applications than 1,000. That’s all we’re saying.
  • Tuesday, March 15: Open Office Hours at the Brandery, 1 PM – 5 PM – Whether you missed the first two Office Hours or just want to hang out with us again, our doors will be open.
  • Thursday, March 31: Happy/Office Hours at the Brandery, 5 PM – 8 PM – If you haven’t been able to make it to previous office hours because of work, the next few sessions are just for you.
  • Friday, April 1: Early Bird Deadline #2 – At this point, 80% of applications will have been submitted. The earlier you get yours in, the more time we have to spend learning about you!
  • Thursday, April 14: Happy/Office Hours at the Brandery, 5 PM – 8 PM – If you haven’t been able to make it to previous office hours because of work, come on down to Union Hall and hang out for a bit.
  • Thursday, April 21: Happy/Office Hours at the Brandery, 5 PM – 8 PM – Last chance to meet Brandery staff and share your startup with us!
  • Friday, April 29: Applications close after 11:59:59 PM.
  • Mid-May: Selected Companies Notified – If we’ve chosen you to join us in Cincinnati for our 7th class, we’ll be contacting you around this time.

We’re excited to continue the Brandery’s tradition of turning out great companies, and we hope you’ll be one of them! Best of luck!

HackOTR is Coming

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It’s that time of year again. The air smells fresh, the sound of Reds’ home runs can be heard from Great American Ball Park, and the sight of a bunch of brainiacs heading into 1411 Vine Street to compete in an all-out mental brawl fills the streets. Yes, it’s that time of year again: time for the one and only HackOTR to make its way back to The Brandery. We’re bringing back the basics of the event—awesome sponsors, shiny prizes, experienced mentors—while offering new hacks and hosting a brilliant group of hackers ready to work and binge-drink Redbull for twenty-four straight hours (just kidding about that Redbull part… we also have Mountain Dew and coffee).

For the tech-savvy, one new hack offers a hardware-based objective to those who believe they can handle the challenge. Not familiar with coding or working much with programming? No problem, we’ve got another type of challenge tailored for the business-oriented minds. Our marketing and design challenge will allow product marketers and designers to get just as involved as everyone else without even having to write one line of code.

Last time’s hackers were able to walk out of The Brandery office with more than just a smile on their face. Strap from The Brandery’s Class of 2014 led a side-hack last year and awarded one winning team with Pebble smartwatches for their ingenuity. Other hackers from last year won Frameri sunglasses, Dell computers, and even three months of office space in Cintrifuse (check out the full article on everyone’s success). This time around, similar prizes will be offered by both sponsors and teams from The Class of 2015; and although goodies like these might be enough to entice some to take part in the event, the real reward comes from providing and receiving valuable input from a rare hacking holiday that only comes around once in a blue moon.

Hackers who survive the twenty-four hour gauntlet of grinding may continue their work with The Brandery or one of the companies from the Class of ’15. Aman Tsegai—coding expert and now Technology Intern for The Brandery—participated in the last hackathon and created some work that was so impressive The Brandery just had to have him. The start-ups from the Class of 2015 are always looking for new faces to join their team (internships, part-time, or full-time), which is one of the best prizes the event can offer.



If you’re interested in attending or even participating in the event, here’s some quick info to get you started:

What: HackOTR offers the opportunity of creating small projects that can make a big difference within a friendly yet competitive atmosphere that fosters intellectual growth. Teams from The Brandery’s Class of 2015 Brandery itself, and others will be challenging hackers to complete core hacks and side hacks, or objective-based competitions where hackers will create what they can imagine in the time they are given. These objectives can range from being marketing/design based or purely technological, but it’s up to the hackers themselves to decide exactly what type of project they want to work on and what they wish to create.

Who: Anyone. Well, almost anyone. We’re looking for people who are genuinely interested in grinding out work for a full twenty-four hour day but having a blast while doing so. You don’t need to be a programmer, start-up aficionado, or even a graduate from college. All you need is some enthusiasm, creativity for making something great, and a focused mind (a few cups of coffee might help too). Tickets are sold and divided into three categories: Product Marketer, Visual/UX Designer, and Developer. Whether you’re someone looking for a team to join or bringing a full squad of your own, we’ll welcome your interest and input.

When: The event check-in officially begins Friday, August 7th at 4:00 PM and continues onward until Saturday, August 8th at 5:00 PM.

Where: HackOTR takes place in The Brandery office on 1411 Vine Street, Cincinnati, OH 45202.

Why: Well, why not? We’ve had immense success in the past and truly believe this kind of opportunity offers an experience that local Cincinnatians have come to love and learn from.

We hope to see you hacking soon! If you’re interested in getting even more information about HackOTR, check out its website and FAQ’s here or email Jess for any questions not already answered on the site.

InnovateHER is Coming to #StartupCincy

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We’re excited to announce our partnership with UpTech, Covington, Kentucky’s startup accelerator, to bring the Small Business Administration’s InnovateHER competition to the Cincinnati startup ecosystem!

InnovateHER is a pitch competition and business challenge that focuses on companies that primarily benefit women and families. If this competition is anything like others we’ve been to in town, these entrepreneurs will not disappoint. One startup will be chosen as Cincinnati’s nominee for the finals, in which 10 companies from around the country will pitch in Washington, D.C.

If you’re interested in pitching, we need your application by March 5th at 11:59 pm. You can read all the details about what is required as an applicant on the SBA’s website.

If you’re interested in attending, make sure you get your ticket as soon as possible. We have a feeling it’s going to be a great night!

Stay tuned to Twitter and the event page for announcements on who our awesome panel of judges will include and who has been chosen to pitch at the event. All the information you need and the application are on Eventbrite.

Meet the Mentors: Joe Medved, SoftBank Capital

1. Tell us about yourself! Who are you and how are you involved with the Brandery?

I am a Partner at SoftBank Capital, a venture capital fund focused on mobile applications, social media, ecommerce, online advertising, gaming, and cloud computing. I have been a mentor at the Brandery since its inception. Dave Knox, who had been a great mentor to companies in our portfolio, encouraged me to join the program when it launched.

2. Why are you passionate about the startup community in Cincinnati?

I grew up in New Hampshire but my parents both came from Cleveland, so I have personal ties to Ohio and great fondness for Cincinnati (except when the Bengals are playing the Browns). Dave, JB, Rob and Bryan laid out a vision that would leverage Cincinnati’s industry leading consumer companies and wealth of design talent. The timing was perfect given the evolution of the web, as open source solutions and utility computing leveled the playing field a bit on the infrastructure side, enabling a new wave of innovation at the application layer. Great branding and design, which the Brandery and Cincinnati represent, are the key elements to differentiation at this layer of the stack.

3. As a specialist in investments and venture capital, what is your biggest piece of advice for applicants and aspiring entrepreneurs?

One of the most important things an entrepreneur does in his or her company’s infancy, is to hire the right people to build their team. The same diligence that is put into the recruiting and hiring process should be applied when selecting mentors and investors. Having the guidance of Mike and the team at the Brandery can help entrepreneurs identify the mentors and investment partners that are optimal for their business goals and culture.

4. If you started a company, what would it be?

Many of the greatest startups, particularly on the enterprise side, are built by people that are attempting to solve a problem they’ve experienced firsthand. Being a VC is an incredible job, but one pain point in the job is email. We network with an extraordinary number of people in order to help our portfolio companies and identify new entrepreneurs to back. I am constantly behind on email and feel bad about responding slowly. My dream company would be one that completely disrupts email with a more efficient form of communication.

5. What are your goals for the Brandery as a mentor?

My goal is to share my perspective in areas where I have significant experience and to help make connections with experts in areas where I don’t. One of the things that I learned early on as a VC, from my partners who had decades of experience operating and investing, was to understand your strengths and weaknesses as a mentor. Just because you help control a lot of investment dollars, people may assume you’re an expert on every facet of being a startup, or worse off, you may believe it yourself! Our team has investors from a variety of backgrounds, ranging from sales to product to tech to finance. We aim to leverage those talents across our portfolio, and I try to take the same approach to my mentorship role at the Brandery.

My goal as a mentor representing SoftBank Capital is also for us to find great companies to invest in, which we did recently with FlightCar. I mentored the team at the Brandery, and we are thrilled to be investors in the company. The Brandery helped the brilliant young team at FlightCar craft a powerful brand message that is clearly resonating in the market.

For more information about Joe Medved or any of our mentors, visit www.brandery.org/mentors!

Meet the Founders: Rob McDonald

The Brandery has decided to feature more of our companies, mentors and founders! Please take this opportunity to learn more about one of our co-founders, Rob McDonald!

1. Tell us about yourself! Who are you and how are you involved with the Brandery?

I’m Rob. I’m a Co-Founder of The Brandery. I’m also an attorney at a local law firm called Taft Stettinius and Hollister, LLP. Prior to attending law school, I worked in advertising for TBWA\Chiat\Day, so I have an odd mix of marketing, venture capital, and law experience. As my co-founders sometimes joke, I’m the co-founder that makes sure that no one gets in trouble and that we are doing everything by the book. In all seriousness though, all of the co-founders are pretty good about trading off responsibilities between each other based on capacity. So, my role is ever changing but includes working with the companies on a daily basis, assisting our Brandery team to manage our day-to-day operational needs, and thinking strategically about what The Brandery should be doing.

2. Why are you passionate about the startup community here in Cincinnati?

When I moved to Cincinnati in 2009 it was clear that we had a problem; smart young professionals were fleeing. I thought that if The Brandery could be successful in fostering a high-tech start-up community in Cincinnati, there would be a palpable energy that would not only stop young people from fleeing Cincinnati, but also draw top talent to Cincinnati. Dave and JB convinced me when we all first met that we had the ability to reverse the course locally. I’ve said it before but 3 years removed from when we launched The Brandery and I feel like we are the precipice of something pretty special. I think this must be how the Napa vineyards felt in the 1970’s. They thought they could take on the French and create world class wines. I feel like we can take on the coasts. We have some start-ups that are proving this.

3. What is your biggest piece of advice for applicants and aspiring entrepreneurs?

Tough question. I regret that I likely have too much advice for applicants and aspiring entrepreneurs. The one major learning for me over the last three years has been to focus on people, not ideas. In our first year, we really focused more heavily on ideas (i.e. What idea does the applicant have?). In year 2, we focused more on team (i.e. Who is on the team?). In year 3, we started to get even smarter and focused on the team and the idea (i.e. Does the team have the capacity to execute the idea?). Now, I think we have gotten relatively good at selecting teams that have the capability and grit to create a business. The term grit has been used quite a bit in education recently, but it is absolutely necessary for entrepreneurs as well. Suffice to say, my one piece of advice would be to build out an incredible team that has the skills to execute the idea.

4. If you started a company, what would it be (does not need to be a serious answer)?

I would start a business accelerator and call it The Brandery. Just kidding. Everyday I think of 100 new businesses I want to start. Last night, I really wanted to start a company to create machines to fold my laundry for me. Kidding again, but seriously, how useful would that be!

5. What are your goals for the Brandery?

Our long term goal has always been to make the Brandery a self-sustaining community. We need the Brandery to remain a powderkeg of innovation and we need it to be built to last for several decades. I think the concept of having successful Brandery graduates fueling future Brandery graduates decade over decade is a powerful vision. So far, so good.

Have additional questions for Rob? Email us at autumn@brandery.org!

Get REVVED!

Wanting to get involved in development and/or the Cincinnati startup scene? Looking for a quick way to develop new skills?

Well, you’re in luck.

The tech minds behind Brandery graduates Modulus and REPP are starting Revved – a series of classes that will teach new and seasoned developers the skills they need to move to the next level. With the support of Xavier University, Cintrifuse and The Brandery, Revved will help create top notch development talent here in Cincinnati.

Interested? The first course, Web Application Development, is scheduled for May 21 at Xavier University. Space is limited, so make sure to register ASAP: http://www.revved.co

REPP Offering Free Profiles for Brandery Community!

REPP Offering Free Profiles for Brandery Community!

Have you ever wondered if your online date really was being truthful or if that person coming over to your house from Craigslist is a convicted felon? Well a Brandery graduate can help ease your worries, and for a limited time, it’s completely free!

REPP was founded in June 2012 and is located in Cincinnati, Ohio. It is the first and only company to allow users to create verified online profiles that are easily embedded and shareable, using a patent pending process.

Using your full name, date of birth and address, REPP develops personalized quizzes only you would know, searches national records to retrieve your criminal record, allows you to confirm and add your social media sites to your profile, and soon, will verify your profile photo. Once your profile is set, share it with others and ask to see their REPP.

REPP recently launched a beta version of their platform and is offering free
profiles to the Brandery community!

For more information, please visit www.myrepp.com or email info@myrepp.com