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Procter & Gamble To Offer Up To Two Fellowships to Brandery Companies in 2015

As an expansion of P&G’s continued support of the Cincinnati startup ecosystem, two fellowships will be offered to Brandery companies in the 2015 accelerator cohort. As with our other fellowships, any startup that applies will be considered for the fellowship. Here are the benefits:

1. Direct access to P&G mentors & experts who will help the startup better prepare for solution driven engagements with potential large customers.

2. Active connections with P&G brand teams and executives to inform solution design and go-to-market strategy.

3. Pre-commitment to a paid in-market pilot with a P&G brand as part of The Brandery experience.

4. Opportunities to engage with global senior executives on business strategy.

Specifically for this fellowship, The Brandery and P&G are looking for startups that excel in one of three core areas: Connected Products and Platforms, Seamless Brand Building & Commerce, or Big Data & Analytics. You can read more about these three categories here.

“We’re thrilled about Procter & Gamble’s continued support of The Brandery and our startups. If you’re a startup looking to sell to marketers or work with CPG companies, there is not going to be a better opportunity to change the trajectory of your business.”

–Dave Knox, Co-founder, The Brandery

Procter & Gamble has been an active supporter of The Brandery, including hosting startup pitch events at P&G for brand tech companies, participating in Brand Fusion, helping lead workshops (like Growth Hack Day) and mentoring startups.

P&G’s fellowship offering is going to directly impact startups in our accelerator program, adding even more fuel to the fire for #StartupCincy.

The final deadline to apply to The Brandery is April 16. Apply now.

Beautiful Design, Advanced Tech, Fantastic Delivery: Hack OTR is in the books!

7 teams of hackers, designers, and marketers came together for 24 hours over the weekend our very first hackathon, HackOTR. The participants sat in on talks with startup founders, pitched their concepts, hacked the night away, and then presented their final products at the end of the 24 hours. The winners were:

- Sideline, winner of 2014 Brandery graduate Strap’s “side hack” for Best Use of Strap. Sideline is a wearable app that helps referees and fans keep track of sporting events in real time. The team won brand new Pebble smart watches and Strap t-shirts.

- Pet Plates, winner of Petbrosia “side hack” for Best App for Pet Parents. Pet Plates is a site for pet parents to submit their best pet food recipes— think AllRecipes for pet owners. The team won a $250 cash prize, Petbrosia t-shirts, and Petbrosia pet food trials for up to 10 people.

- Informed, a site to aggregate different types of media recommendations from people that know you, and Staq, a mobile app that helps you manage and pay off all of your credit cards in one place. The founders of Frameri were so inspired by the talent on these teams that they decided to do an impromptu prize: glasses or sunglasses for each member of the teams ($200 value each).

- Habitable, winner of “Overall Best Hack,” sponsored by Cincinnati Bell and Cintrifuse. Habitable is a website and app that helps millennials find the best job for them based on cultural inputs such as dress code, work styles, and relationships among employees. They won new Dell laptops and 3 months of office space in Cintrifuse.

“I had a great time judging HackOTR. There was a very impressive level of quality of the hacks across the board. Habitable won because they had a consistent level of quality all around— ideation was good, their pitch was good, and execution was good. They had a great UX.”

- Connor Bowlan, CEO of Cintric

Other sponsors included Brandery graduates Roadtrippers, Venn, and Modulus, as well as overwhelming community support from Chick-fil-A, Red Bull, Daisy Mae’s Market, KIND, Holtman’s Donuts, Happy Belly, Coffee Emporium, 3CDC, Fusian, Insomnia Cookies, and FastSigns. These are the kinds of things that are fueling the Cincinnati startup ecosystem, and we couldn’t be prouder to be involved.

We had such a blast this weekend that we’ve already set a date for the next HackOTR: August 7 and 8, 2015. Save the date and keep checking hackotr.com for updates.