Co-Ed Supply Officially Launches! Twitter Responds.


Exciting news today! Co-Ed Supply, a startup currently in our accelerator program, just launched! We know you’ve probably heard; it’s been all over Twitter:

Co-Ed Supply is off to a great start. We can’t wait to see what incredible surprises the co-founders, Andy and Marissa, have up their sleeves. Take a look at Co-Ed Supply’s website and consider sending a Big Orange Box to one of the college students in your life. Or yourself (no shame).

Header photo courtesy of Zackariah Cole Photography.

Accelerator Update: Week 5


Can you believe it’s already week five of our accelerator program? Yeah, neither can we.

The momentum is picking up. The companies are coming in earlier and staying later as many of them launch their alpha and beta products. Final company branding is being nailed down. Websites are being fleshed out.

Each week of the program is focused on a different area of building a startup to help keep everyone working quickly and thoroughly. So far, we’ve completed “Branding for Startups,” “Design and Consumer Understanding,” “Founders’ Advice,” and “Defining and Building Your Product.” This week is focused on “Building Your Business Model.” We bring in experts in each of the fields to share their thoughts, lead workshops, and sit down and talk with each of the companies to try to address their specific needs. As General Manager Mike Bott says, “Each company is a slice of Swiss cheese. We want to help them fill in the holes.”

Last week, we had professional photographer Zackariah Cole join us to take some shots of the space, each company, and the Brandery co-founders. He did a phenomenal job. We’re pretty obsessed with his photos. It’s always been hard to capture what our space looks like, but Zack nailed it.

There’s been such terrific progress with all ten companies in such little time. It’s hard to grasp how hard the teams have been working. We want to share the excitement with you. Here are a couple companies that are killing it right now (we’ll update you on a few more next week):

Accrew is an all-in-one accountant collaboration tool. It enhances your current software to allow clients and their accountants to communicate seamlessly and give feedback through an interactive dashboard. Their team is made up of Craig, Ryan W., and Ryan B. from Columbus, three accountants that started a firm called Upsourced Accounting together. We’re lovin’ on Accrew’s Modern Accountant Blog these days, and they are holding two events at the Brandery in the near future. Come learn more about the co-founders, their business, and the changing accounting landscape. You can find more information and Eventbrite sign up for Accrew’s events in their blog.

Craig and Ryan B., two of the three co-founders of Accrew

Chalky is a duo of Stanford sophomores that wants to help high school students get into college and help college students succeed in their education and beyond. Operating in stealth mode until now, Chalky has created a peer-to-peer mentoring system for students. They’ve been crazy busy building out their site and system in the last few weeks and we love what they’ve accomplished so far. You can sign up for Chalky’s private beta here.

Charlie and Isaac, co-founders of Chalky

Looking for updates on our graduates? Don’t worry, they’re coming soon! Lots of exciting things have been happening for our grads. Did we mention that Brandery alum FlightCar is coming to the Brandery for the August edition of Startup Grind? Don’t miss it!

All images in this post courtesy of Zackariah Cole Photography.

Brand in a Day Recap

Each year, the startups in our accelerator program are paired up with some of the most talented and renowned design firms in Cincinnati for the duration of the program. On Friday, June 28th, our startups were paired up with their agency partners for the first time at the POSSIBLE office for our first-ever Brand in a Day event. The agencies brought between two and five experts in their respective fields, from CMOs and CEOs to User Experience Designers and Copywriters. The teams attempted to revamp whatever it is about the startups’ brand that isn’t clicking, whether that was a logo, company name, brand manifesto, tagline, or mood board. The brands will continue to work with their agencies and evolve up until Demo Day on October 2nd, but Brand in a Day was their accelerator within the accelerator to give them a jumpstart. Here are the startup-agency partnerships (some companies are still operating in “Stealth Mode”):

1. Hyperquake and Stealth #1
2. POSSIBLE and Stealth #2
3. Rockfish and Stealth #3
4. Resource and Stealth #4
5. LPK and Stealth #5
6. Empower MediaMarketing and Dónde
7. Rocket Science + Design and DWLLR
8. GoDutch and Awesomatic
9. We Have Become Vikings and Co-Ed Supply
10. gyro and Accrew

We had a spectacular setting for the entire day at POSSIBLE’S office: sprawling views of the Ohio River and Paul Brown Stadium were framed by a crystal-clear blue sky. And with the conference rooms at POSSIBLE named after inspirations like “Jobs,” “Gandhi,” and “Seinfeld,” Brand in a Day was bound to be a success.

Some of the most astounding visual transformations came in the form of new typefaces, logos, and color schemes, but each team came to a better understanding of their brand identity through the agencies’ expertise and guidance. Some wrote brand manifestos defining who they want to be as a company, some drew hierarchies of need to further define for whom they were building the product, and some talked to create better team dynamics and facilitate agency work in the future. Regardless of the tangible deliverables that the agencies chose to focus on, each team got a solid start on their agency-startup relationship. At noon when they came to present their deliverables, the progress in just four hours was incredible. The collaboration, brainpower, and creativity that our agencies poured into the Brandery companies on Friday were truly remarkable.

After the presentations, the teams’ workspaces were littered with the remnants of their hard work: post-it notes, large and small, whiteboards covered in brainstorming activities, empty coffee cups and soda cans. Feeling exhausted, but accomplished, the teams retreated back to the Brandery to—you guessed it—get back to work.