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P&G Brings Thought Leaders in Digital Marketing to Annual Signal Conference

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Procter & Gamble has come a long way since making candles and soap at its inception nearly 180 years ago. Through repeated expansion and acquisition, the company now has a global presence, employing more than 110,000 and achieving annual sales close to $80 billion. In the age of unparalleled competition from stalwarts like Unilever, Colgate-Palmolive, and even CPG startups, how does one of the world’s most successful companies continue to innovate in the consumer packaged goods space? Their annual Signal conference may just have something to do with it.

Now in its fifth year, P&G executives launched Signal as a means of introducing their marketing & branding experts to industry thought leaders. This conference is open only to P&G employees and those who are lucky enough to snag an invitation; count the Brandery among the lucky few!

This year’s conference, entitled “Raising the Bar”, brought leaders from some of the decade’s hottest companies to P&G’s headquarters here in Cincinnati for a one-day, fast-paced master class in marketing and brand building.

Some of our favorite insights from the day:

“Technology is nothing without creativity.”
~ Mark Pritchard, P&G Chief Brand Officer

“Innovation is not top down, it’s bottom up. We must provide opportunities for young engineers to innovate.”
~ Daniel Zhang, The Alibaba Group Director and CEO

“We are experiencing a fourth industrial revolution. Every industry is being rewritten.”
~ Carolyn Everson, Facebook VP of Global Marketing Solutions

“Establish a relationship of openness when collaborating- encourage entire teams to work together.”
~ Julia Goldin, The Lego Group EVP/Global CMO

“Stop paying so much money for research! Get out there and do it yourself!”
~ Wendy Lea, Cintrifuse CEO

“The worst thing you can say is that we’re going to do things the way we always have.”
~ Steve Burke, NBC Universal CEO

Brandery P&G Fellows AdAdapted (2015) and ShopperBridge (2016) also took to the stage to share what their exclusive partnership with P&G has looked like over the past several months.

Want to see more from the event? Check out #SignalPG on Twitter. Thank you very much to P&G and to Stan Joosten for inviting the Brandery to be a part of this incredible day!