Patented link shortener service that displays about 10-15 retargeted banner ads, over a period of 2 weeks, to anyone clicking short links created with the system.
RetargetLinks is a revenue-generating, investor-backed, ad-tech start-up whose patented technology link retargeting allows super-targeted ads that deliver marketing ROIs up to 1,500%. Their lighthouse clients are P&G, Staples, Marriott, Uber, WPP, Omnicom. Their backers, including the Brandery, are 500 Startups, Vegas TechFund etc. Their technology is based on a link shortener (like Bitly) that displays about 10-15 retargeted banner ads, over a period of 2 weeks, to anyone clicking links created with their system. The retarget links drop a cookie upon the target clicking on it. The cookie is recognized by the publishers and ads are displayed through their own trade desk via Google display networks, OpenX, AppNexus, Rubicon, Facebook etc. The use of their technology is free but they charge only for media spend. Their rates are $8 CPM ($8 per 1,000 ad impressions) and have between 50-75% margins on media spent. As any links, retargeting links are shared via content, social media, search, email, affiliate, influencer-marketing.