The what and why behind the Brandery.

The Brandery is a seed stage startup accelerator ranked as one of the top programs in the United States.

β€œIn a world where the costs to build a company and the technical barriers to enter a market are decreasing rapidly, marketing and brand strategy have become critical to building enterprise value. The Brandery focuses in this area and offers a unique value to their portfolio with access to some of the best brand managers and marketing strategists in the world today.” – Phin Barnes, First Round Capital.

What is the Brandery?

The Brandery is a seed stage startup accelerator that leverages the expertise of the Cincinnati region, namely branding, marketing and design. We believe that building your brand— and not just a product— is a way startups can be more resource efficient and increase their probability of success. In addition to an elite mentor list, startups will be paired with world-class creative agencies and have access to some of the biggest companies in the world, including Procter & Gamble, dunnhumby, and Kroger. The Brandery runs one, four-month accelerator program a year for 10-12 companies. We receive a 6% equity stake in each startup in exchange for $50k, a year of free office space, and over $200k in additional benefits.

Why branding?

Our philosophy is that if your start-up is consumer focused, you must be brand focused. That belief is at the core of The Brandery and why we launched our program in Cincinnati, Ohio. We feel that there is an amazing opportunity for consumer start-ups to leverage the fundamentals of brand building. At The Brandery, you will lay the foundation for your brand as you work with some of the best agencies in Cincinnati. Through our program, you will uncover meaningful consumer insights that will help you create your startup as a true brand. We do this in a supportive entrepreneurial environment, surrounded by your fellow startups and our team of mentors.