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Pete Blackshaw - Nestle, Global Head Digital & Social Media

Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is the new Global Head of Digital Marketing and Social Media for Nestlé S.A., based Vevey, Switzerland since March 2011.Most recently, he served as former CMO of NM Incite, a recent joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a recent book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a regular column in Advertising Age centered around the book’s themes.Pete founded PlanetFeedback.com, co-founded the Word-of-Mouth Marketing Association (WOMMA), and served as Chairman of the Board of the National Council of Better Business Bureau and a member of the National Advertising Review Council. He’s a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.

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Brett Stover - Saatchi & Saatchi X, Strategy and Insights Officer

Brett is a global executive leader and advisor in omni-channel shopper marketing, one of the fastest-growing, in-demand segments of marketing today. As one of the world’s acknowledged authorities in omni-channel shopper marketing and insight identification and application, Brett has helped clients in more than 175 organizations and 27 countries deliver outstanding and sustainable business results.

Brett has lived in Geneva, London, Shanghai, Hong Kong, New York, and Cincinnati, giving him valuable firsthand knowledge of consumers, shoppers, and retailers around the world.

Brett graduated from Miami in 1986 with a Bachelor of Science in Marketing and a minor in Arts Administration.

Brett is serving or has served, on the boards of Miami University Farmer School of Business Dean’s Advisory Council, Dean’s Advisory Council University of Cincinnati College Conservatory of Music, Opera America, Chorus America, Cincinnati Symphony Orchestra’s May Festival, Cincinnati Opera, Cincinnati Ballet, Taft Museum of Art, and Contemporary Arts Center.

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Dan Rajczak - totes ISOTONER, CEO

Dan Rajczak is currently President and Chief Executive Officer for the totes-Isotoner Corporation, a Cincinnati-based company that is the world leader in branded, functional accessories for rain, cold weather and footwear products. Before joining totes-Isotoner, Dan most recently served as President and Chief Operating Officer for the Shaklee Corporation, a leader in natural nutritional health products. Prior to Shaklee, he spent 26 years at Procter & Gamble, progressing through roles in R&D, Marketing and General Management. Dan ran P&G’s Household business in Japan, he later led the company’s Corporate New Business and Innovation group and, finally, was Senior Vice President overseeing P&G’s global Pet Care and Snacks businesses. Dan has his degree in Chemical Engineering from the University of Waterloo in Canada.

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Julie Miers - Pop Goes the Weasel Brand Consultancy, Founder & President

Julie has a tremendous depth and breadth of experience, having spent the past two decades working with some of the best global brands on the planet, within CPG, Retail, Consulting and the Ad Agency sectors. She has held senior leadership roles at Kroger, Kellogg, DelMonte, Crayola, Coleman Outdoor and CKS/USWEB, offering deep experience in Food, Beverage, Natural/Organic, Allergy-Free, Kids, Pet, Baby, Health & Wellness, Beauty, Candy, Tools/Hardware, Sporting Goods, Technology, Entertainment and Licensing.

Julie started Pop Goes the Weasel Brand Consultancy to fill a void in the brand strategy and marketing space by focusing on achieving “brandruption” through highly creative approaches, and has provided multi-faceted services to global consulting firms and C-level executives in a variety of industry sectors.

Julie grew up in the beautiful hills of West Virginia, is an outdoor enthusiast, pop culture geek, has a passion for health & wellness, is a coffee junkie, roller coaster rider, animal lover, volunteer and is enjoyable to sit by on long flights.

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Ann Mooney - Rising Moon Consulting, Founder & CEO

Ann Mooney is an 18-year P&G veteran and the founder and CEO of Rising Moon Consulting, a firm specializing in brand building, marketing, strategy and in-store experience. Ann forged a multi-faceted career at P&G – thriving across brands, departments, disciplines, retail channels and regions. She made her mark as a commercially savvy Marketer and unconventional corporate pioneer. A few of her notable achievements include: leading Pampers, P&G’s biggest global brand, to record results in NA; pioneering the application of P&G’s brand building framework to the retail environment to drive joint value creation with top retailers; and, providing strategic guidance to dozens of P&G brands – using the lens of in-store to offer candid feedback and actionable direction on initiative launch plans to improve go-to-market strategy and increase the odds of success. Ann is a popular and engaging keynoter and industry thought leader. She was recently recognized by the In-store Marketing Institute as a “Who’s Who in Shopper Marketing 2009,” and is a frequent contributor to leading industry publications including Ad Age, Shopper Marketing Magazine and DDI.

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Bob Arnold - Google, North America Digital Media & Strategy Lead

Bob is the North America Digital Strategy and Media lead for Google, where he drives the digital marketing strategy for all Google products. Additionally, he is focused on developing programmatic buying, advanced digital media measurement and digital agency management.

Prior to Google, Bob spent 3 years at Kellogg and 10 years at Procter & Gamble. At Kellogg he was the North America Director of Digital and Social strategy, leading their digital marketing and social media practice. At Procter & Gamble, he was responsible for the global digital strategy across the Home Care, Feminine Care and Oral Care business units.

Additionally, Bob is an internationally sought after speaker on digital marketing, with conference appearances including Ad-Tech, IAB and Luma Partners Digital Media Summit.

Bob has been recognized many times over by various industry bodies, including being named as a “Media Maven” by Advertising Age, by iMedia as one of the “Top 25 Internet Marketing Leaders and Innovators” and by OMMA as a “Marketing All-Star.” His work has been featured in publications such as the Wall Street Journal, BusinessWeek, New York Times and Investor’s Business Daily, as well as “Groundswell,” a BusinessWeek best selling book.

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Rob Bensman - Hightower Group, Senior Vice President

Rob Bensman, is the SVP at HighTower Group, a North American manufacturer and importer of modern office furnishings and interior architecture elements.

Previously, as VP of Strategic Alliances at Hallmark, Rob led the group responsible for extending Hallmark’s portfolio of brands into new areas by surfacing, evaluating, negotiating, and bringing to market new business opportunities with companies that possess complimentary assets or capabilities. Through these efforts, the group seeks to create marketplace impact and deliver superior financial results for Hallmark and alliance partners.

Bensman joined Hallmark in 2008 as a product manager, eventually moving to Hallmark’s licensing organization where he led the team responsible for managing the company’s music and cause-based relationships.

Prior to Hallmark, Bensman was a brand manager at Procter & Gamble and a consultant for McKinsey & Company and Accenture.

Bensman earned a bachelor’s degree in finance from Kansas State University. He received a master’s degree in business administration from Harvard Business School.

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Levi Bethune - Cladwell, Chief Creative Officer

Levi Bethune is a creative director and entrepreneur with proficiency in identity discovery and storytelling for brands.

He has told stories for Google, Facebook, Intel, Disney, Adobe, eBay, and hundreds of startups and non-profits. Levi serves as the Chief Creative Officer at Cladwell, a clothing guidance subscription service & app. He is a founding partner with Cloverleaf, a personality and culture tool for teams.

Through internships, hardships, fellowships, and spaceships, Levi has chiseled away a career in the creative industry as a trouble-shooter, and a trouble-maker.

He lives in Cincinnati, OH, with his wife, four kids, and no regrets.

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Mike Bott - MedAvail Technologies, VP of Client Deployment & Innovation

Mike Bott is the immediate past General Manager of The Brandery, a role in which he occupied for three years. In addition to running the day-to-day operations of the space and program, Mike tirelessly shared his branding and product management experience with The Brandery companies. Prior to joining The Brandery, Mike worked in brand management at Procter & Gamble, architecting Olay North America’s digital strategy and ecosystem which was awarded P&G’s internal designation of “Best Digital” at the NA Brand Building Awards. Before P&G, he led product launches as a product manager at Match.com and AOL. He has a passion for building brands with high quality user experiences, creative monetization, acquisition and retention strategies. He advises a number of VC backed startups, including serving on the Board for Choremonster. Mike graduated from the University of Notre Dame with a BBA and MBA and is active in the Irish Angels network. He remains an active supporter and mentor for Brandery companies, both current and past. @mcbott

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Adam Chandler - Kargo, Chief Business Officer

As Senior Vice President of revenue at Rubicon Project, Adam oversees the company’s North American revenue team across all enterprise products for buyers. Additionally, Adam leads many of the company’s strategic channel partnerships. Prior to joining Rubicon Project, Adam was a tenured Yahoo! executive overseeing US revenue teams responsible for over 250M+. 

Prior to Rubicon Project and Yahoo!, Adam has held a number of roles developing and scaling digital, mobile, and programmatic revenue. As head of programmatic global revenue at Millennial Media, Adam helped launch the MMX mobile global exchange which paved the way for Millennial Media’s acquisition of Nexage. As SVP of sales at Jumptap, he expanded the demand for mobile advertising prior to Millennial Media’s acquisition of the company. As CRO of Martini Media, he turned a conventional rep firm into a multimedia platform for brand, performance and programmatic advertising. 

Chandler is a frequent speaker on the conference circuit including Advertising Week, Adexchanger, & Adtech. Adam has taught digital media at the New School University and the Advertising Club of New York and covers digital media for leading advertising trade publications. Adam serves as the Vice Chairman of the UJA-Federation of New York’s Media & Tech Executive Committee, and is on a number of advisory boards including the seed stage start up accelerator The Brandery. 

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