Jim was promoted to President of the agency in December 2009 and CEO in December of 2010.
Since 2009 the company has grown 22% during a recession and added to its offerings to include a full array of marketing services. Jim’s twelve year career at Empower has been spent leading the agency as media continues to diversify across channels all while creating an agency that is built for the future. Empower MediaMarketing works with a variety of clients including Bush Brothers, US Bank, Meijer, LCA-Vision and Hoover Vacuums focusing on leading them in their strategic marketing communications, decision sciences and media planning and buying efforts.
In early 2012, through two acquisitions, Jim engineered the start of the Empower Group to include the aforementioned Empower MediaMarketing and the strategic creative group Powerhouse Factories. Jim had the foresight to see the agency trends across paid, owned and earned media and successfully engineered a new model for a 28 year-old independent agency allowing it to do what it does best while adding the services of earned media, data analytics and creative design in Powerhouse Factories.
All together the Empower Group has 190 employees and more than $250 million in billings.
Jim previously held roles with ABC Radio, Beyond Interactive and Bush-Cheney ’04. In 2011 Price was chosen by Ad Age as a Media Maven and in 2010 he was named a “40 Under 40” award recipient by The Cincinnati Business Courier. He is also most proud of Empower’s designation by Ad Age in 2010 as a top place to work in marketing and advertising. He frequently speaks on his expertise in the business, Digital media, at industry-leading conferences such as AdTech and iMedia. Price is also an instrument-rated pilot and very active in the community, mentoring with the Cincinnati Youth Collaborative and serving as President of the board for the Starfire Council.