Kevin Pfefferle, age 30, created Receept as an alternative to collecting receipts. Rather than routinely collecting paper receipts, Kevin makes it simple by combining web and mobile devices with the ability to store receipts from any device. This will not only be helpful to the consumers, but also with customer bases for merchants by tracking brand loyalty.
This interview gives us a little more information about Kevin, his company, and how the Brandery has helped him.
What inspired you to start Receept?
“I would say it was a personal frustration. You can see how the banking industry has made great electronic advancements, but there was a lack of advancement with paper receipts. Keeping track of all of those receipts by holding them in your wallet or purse was just very frustrating, and I wanted to change that.”
Which presentation or mentor has contributed to Receept’s startup strategy development so far?
“The first I would say is Eric Bishop, who came from Procter & Gamble and now works for Rockfish. He approached the idea for electronic receipts from a brand marketer’s perspective and made me think more about how Reecept can help measure and track brand loyalty.
Lucas Watson, who is also formerly from P&G and now works for Google, is another mentor who gave me great advice. He had really focused insight into what I was doing right and wrong, as well as where I should most focus my energy. His perspective was really invaluable for the way I think about the future of Receept.
Finally, Dave (Knox, co-founder of the Brandery) has played a really huge role in connecting me with a wide variety of mentors and partners who have played integral roles in Receept’s current direction.”
How did find out about the Brandery?
“Well, I’m from Columbus, so I was pretty well aware of the startup world in Ohio. When TechStars made their network announcement, I found that the Brandery was the closest to home.
I wanted to be a part of an accelerator that was considered high quality within the startup world, and it worked out perfectly that the Brandery was nearby. I have a daughter at home (in Columbus), so location was a very big factor in deciding on joining the Brandery because the commute would be fairly easy. On top of that, I had heard several recommendations from well-respected individuals in the startup world to check out the Brandery.”
What is the best piece of advice for starting your own company you have received?
“‘Just do it.’ When I was working on Receept, it got to the point where it’s really time to stop talking about what I was going to do and just simply do it.”