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Mistakes Were Made

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$130,000,000+ raised by our companies.
Over 400 jobs created.
A Top-10 accelerator in the US.

There are a lot of great stats that I often use when talking about The Brandery. However, if you’ve ever heard one of my talks before, you know that the most important statistic to me is this one:

100% of our participant companies said the program was worth it.

No doubt this remains true today. That said, I’ll be the first to admit we are hanging on to that 100% by the skin of our teeth.

The Brandery team has done a lot of thinking on how to get better in 2017. Our conclusions are that we have slipped in two main areas: type of company selected to be in the program and the stage that company was at when chosen.

When The Brandery was started in 2010, the goal was to bring great talent to Cincinnati. That’s why, in every class, most of the teams come from outside the city. The initial thesis was to choose consumer-facing, high growth companies but we quickly created a lot of wiggle room there to accommodate talented founders over any other factor. I don’t necessarily think that was a bad decision, but we certainly lost focus on other variables. A talented round peg can succeed in spite of the square hole, but it’s not exactly ideally sustainable.

After many years of great results, and a particularly great 2015, we got over-zealous in thinking we could move the needle for anyone we brought in. While we always added some value to everyone who came through the program, the truth is we can help some companies tremendously and others in only limited ways. This is a function of the talents of our staff, mentorship pool, and the intrinsic nature of our close network of partners and sponsors. See here for more about the types of companies we are going after in 2017. Pretty much everyone in our network is well-positioned to add tons of value to these kind of startups.

We also overestimated our ability to take early teams and will them over the line to funding (as we have in years past). Historically, we average close to $2MM in funding per company, but out of the gate in 2016, our alumni did not find great success fundraising. Some of this is the function of the environment, but a lot is on us as well. The current state of venture funding requires significant traction to raise a proper seed round. What was needed to raise an A Round in 2012 you now need for the seed. This means we need to find talented teams that have already hit that product-market fit, raised a bit of money, and are looking to get to that next level. It’s almost impossible to get a small team with just a barebones MVP there in the span of a 16-week accelerator program.

If there was another miss it was simply around expectation setting. Past performance is no guarantee of future results but we didn’t do a great job of correcting the expectation that, as with past Brandery classes, a good majority of our companies would be able to raise a round of funding soon after Demo Day. We need to do better in preparing our companies for the reality of what comes after they leave us.

Running a startup is all about building, testing, refining – and repeating. I look at The Brandery in the same way. We can’t get better unless we’re honest with ourselves about where we fell short. Will our sharpened focus work? I think it will, but the only way to find out for sure is to dive in. I’m looking forward to an exciting 2017 – and learning even more.

We’ve seen a lot of accelerators shut down in 2016/17. It is a tough model if you have lulls/gaps. That said, we’re going to continue to be a strong pillar of the StartupCincy ecosystem for many years to come. Our drive to learn, evolve, and grow is the reason why. I welcome anyone and everyone to help us continue to get better!